Trusted, expert advice on the initial steps in setting up a sound, well-organized business. That's where WHAT'S YOUR BRIGHT IDEA? comes in. Both authors have considerable experience of new business ventures. They offer an honest, waffle-free assessment of what's required to set up a business, and give you plenty of sound advice along the way. Going into business involves a lot of hard work, but it should also be fun. WHAT'S YOUR BRIGHT IDEA? will help stimulate the vital sense of adventure required to make a success of possibly the most significant journey of your life.