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For upper-level undergraduate and first-year MBA courses in
managerial and applied economics. This Global Edition has been
edited to include enhancements making it more relevant to students
outside the United States This text will excite readers by
providing a more linear progression, while proving the consistency
and relevance of microeconomic theory. The Seventh Edition welcomes
a new co-author, Stephen Erfle of Dickinson College, who has
contributed many revisions and improvements to the quantitative
sections of the text, as well as provided a major addition: the use
of Excel in the presentation of many of the numerical and graphical
illustrations presented throughout the text. To strengthen
students' ability to use Excel-a critical skill in today's job
market-new Excel Applications (Excel Apps) allow readers to turn
the static figures and tables in the text into dynamic
illustrations.
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