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In these essays, thirty of the leading scholars in sports communication tackle a wide range of subjects, including the ways in which people root for their teams, the consumption of sports information, and the uses of technology to cultivate fan communities. Taking an interdisciplinary approach through the fields of communication, psychology and telecommunications, this collection explores modern fans, their motives and culture, and their identification with sports and individual teams.
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Lucinda Riley, Harry Whittaker
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Robert Hamblin
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