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Where do you begin to look for a recent, authoritative article on
the diagnosis or management of a particular malignancy? The few
general oncology textbooks are generally out of date. Single papers
in specialized journals are informative but seldom comprehensive;
these are more often preliminary reports on a very limited number
of patients. Certain general journals frequently publish good
indepth reviews of cancer topics, and published symposium lectures
are often the best overviews available. Unfortunately, these
reviews and supplements appear sporadically, and the reader can
never be sure when a topic of special interest will be covered.
Cancer Treatment and Research is a series of authoritative volumes
which aim to meet this need . It is an attempt to establish a
critical mass of oncology literature covering virtually all
oncology topics, revised frequently to keep the coverage up to
date, easily available on a single library shelf or by a single
personal sub scription. We have approached the problem in the
following fashion. First, by dividing the oncology literature into
specific subdivisions such as lung cancer, genitourin ary cancer,
pediatric oncology, etc. Second, by asking eminent authorities in
each of these areas to edit a volume on the specific topic on an
annual or biannual basis. Each topic and tumor type is covered in a
volume appearing frequently and predictably, discussing current
diagnosis, staging, markers, all forms of treatment modalities,
basis biology, and more ."
Where do you begin to look for a recent, authoritative article on
the diagnosis or management of a particular malignancy? The few
general oncology textbooks are generally out of date. Single papers
in specialized journals are informative but seldom comprehensive;
these are more often preliminary reports on a very limited number
of patients. Certain general journals frequently publish good
indepth reviews of cancer topics, and published symposium lectures
are often the best overviews available. Unfortunately, these
reviews and supplements appear sporadically, and the reader can
never be sure when a topic of special interest will be covered.
Cancer Treatment and Research is a series of authoritative volumes
which aim to meet this need . It is an attempt to establish a
critical mass of oncology literature covering virtually all
oncology topics, revised frequently to keep the coverage up to
date, easily available on a single library shelf or by a single
personal sub scription. We have approached the problem in the
following fashion. First, by dividing the oncology literature into
specific subdivisions such as lung cancer, genitourin ary cancer,
pediatric oncology, etc. Second, by asking eminent authorities in
each of these areas to edit a volume on the specific topic on an
annual or biannual basis. Each topic and tumor type is covered in a
volume appearing frequently and predictably, discussing current
diagnosis, staging, markers, all forms of treatment modalities,
basis biology, and more ."
An investigation was performed into the current marketing practices
of pharmaceutical companies through a literature search, case
studies and interviews. The literature search focussed on the
regulations and guidelines that control the promotion of
pharmaceutical products in four markets; Europe, United States,
Japan and Ireland. The two products that were investigated for the
case studies are Claritin (Clarityn) from Schering-Plough and
Lipitor from Pfizer. The case studies focussed on how the companies
promoted and influenced patients to buy their products through
television commercials and websites in order to keep their market
share and maybe entice new customers to buy it. Interviews were
preformed with various personnel that work in and with the
pharmaceutical industry.
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