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The Hidden Power of Smell - How Chemicals Influence Our Lives and Behavior (Paperback, Softcover reprint of the original 1st... The Hidden Power of Smell - How Chemicals Influence Our Lives and Behavior (Paperback, Softcover reprint of the original 1st ed. 2016)
Paula Moore
R1,574 R1,421 Discovery Miles 14 210 Save R153 (10%) Ships in 10 - 15 working days

The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals. Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they are immediately processed for information. We use sounds to communicate and music to excite or soothe us. Our vision provides us with communication, entertainment, and information about our world. Even though our world is dominated by other stimulus energies, we have chosen, in an evolutionary sense, either auditory or visual signals to carry our most important information. This is not the case for most other organisms. Chemical signals, mediated through the sense of smell and taste, are typically more important and are used more often than other sensory signals. The world of communication using chemicals is an alien world for us. We are unaware of how important chemical signals are to other organisms and we often overlook the influence of chemical signals in our own life. Part of this naivete about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. The popular press and popular writings virtually ignore the chemical senses, especially in regard to their role or influence for humans and our human culture. Academic books and textbooks are no better.

Glitter & Grit - Be Greater as a Creative (Paperback): Syd Miller Glitter & Grit - Be Greater as a Creative (Paperback)
Syd Miller; Paula Moore
R620 Discovery Miles 6 200 Ships in 10 - 15 working days
Cricket in the Web - The 1949 Unsolved Murder That Unraveled Politics in New Mexico (Paperback): Paula Moore Cricket in the Web - The 1949 Unsolved Murder That Unraveled Politics in New Mexico (Paperback)
Paula Moore
R566 R487 Discovery Miles 4 870 Save R79 (14%) Ships in 10 - 15 working days

Ovida "Cricket" Coogler was last seen alive entering a mysterious car driven by an unknown man in downtown Las Cruces, New Mexico, around 3: 00 on the morning of March 31, 1949. Seventeen days later, her body was found in a hastily dug grave near Mesquite, New Mexico. The discovery of the eighteen-year-old waitress's body launched a series of court inquiries and trials that would reshape the direction of New Mexico politics, expose political corruption, and spawn generations of rumors that have polarized opinions of what happened to Coogler that windy March morning.

Containing elements of mystery, conflict, power, fear, sex, and politics, the Coogler case has outlasted the brief amount of attention that most local unsolved murders receive. In this exhaustively researched study of the murder and its aftermath, Paula Moore provides the first objective account to examine the infamous murder and the events that unfolded in its wake.

The Hidden Power of Smell - How Chemicals Influence Our Lives and Behavior (Hardcover, 1st ed. 2016): Paula Moore The Hidden Power of Smell - How Chemicals Influence Our Lives and Behavior (Hardcover, 1st ed. 2016)
Paula Moore
R733 Discovery Miles 7 330 Out of stock

The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals. Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they are immediately processed for information. We use sounds to communicate and music to excite or soothe us. Our vision provides us with communication, entertainment, and information about our world. Even though our world is dominated by other stimulus energies, we have chosen, in an evolutionary sense, either auditory or visual signals to carry our most important information. This is not the case for most other organisms. Chemical signals, mediated through the sense of smell and taste, are typically more important and are used more often than other sensory signals. The world of communication using chemicals is an alien world for us. We are unaware of how important chemical signals are to other organisms and we often overlook the influence of chemical signals in our own life. Part of this naivete about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. The popular press and popular writings virtually ignore the chemical senses, especially in regard to their role or influence for humans and our human culture. Academic books and textbooks are no better.

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