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Arguably the most famous perfume in the world - most memorably
endorsed by Marilyn Monroe - Chanel No 5 continues to fascinate and
claims millions of devotees around the world. Created in 1921 by
Coco Chanel, the perfume was one of the first to use synthetics. To
complement her pioneering fashion, Chanel wanted to give the modern
woman 'a perfume, but an artificial perfume...not rose or lily of
the valley...a perfume that is compound', presented in a
distinctively pared-back glass bottle that would become an icon in
its own right (inspiring a series of works by Andy Warhol decades
later). Presented in two volumes (one on the early years of Chanel
No 5 from 1921 to 1945, the other on the period in which Chanel No.
5 went truly global, from the postwar years to today), Chanel No 5
explores the evolution of the perfume's packaging, composition,
manufacture and marketing, with unprecedented access to the Chanel
archives and those tasked with creating the fragrance today. The
world's leading creatives have lent their talents to the perfume's
advertising campaigns, which are given pride of place in the book,
from photographers such as Richard Avedon and Helmut Newton, to
film directors including Ridley Scott and Baz Luhrmann, and stylish
muses - Coco Chanel herself, of course, as well as Suzy Parker,
Catherine Deneuve, Nicole Kidman, Gisele Bundchen and Lily-Rose
Depp. With over 750 illustrations
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