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Social Media: Principles and Applications examines social media in
interpersonal, mass-mediated, educational, organizational, and
political settings. Social media technologies take on many
different forms, including social network sites like Facebook and
Twitter, blogs, wikis, online video and photo-sharing sites (e.g.,
Pinterest), rating and social bookmarking sites, and video/text
chatting sites (e.g., Skype). Beginning with the principles of
social media, Sheldon disassembles applications of social media in
a variety of settings to understand who is using social media, how
they develop meaningful relationships, and how they use social
media during major events. Sheldon also delves into the political,
educational, commercial, and privacy issues of social media use,
making this an excellent resource for communication, psychology,
and social media scholars.
The book is divided into five parts: (1) Emotions, Imagination, and
Physiology of Relationships, (2) Bases of Relational Scripts, (3)
Relational Escalation and Deescalation, (4) Relationship Scripts in
Context, and (5) Cautions and Recommendations. The authors discuss
the basis of relationship scripts, emotions, imagery, and
physiology of relationships including romance, friendship, work
associates, mentors, and Facebook friends. They argue that people's
expectations for relational development influence their
communication, faith, and commitment in relationships.
Misconstruing sexual or flirtatious intent, for example, is derived
from having different scripts about attraction. They discuss
abusive relationships including characteristics of abusers,
stalking, and verbal and physical aggression. Designed for classes
in psychology, communication, sociology, family studies, and social
work, this book provides a comprehensive overview of how scripts
and communication are used in relationships. Guidelines based on
developing and improving verbal and nonverbal communication
competence are provided. A downloadable teacher's guide is also
available.
Social Media: Principles and Applications examines social media in
interpersonal, mass-mediated, educational, organizational, and
political settings. Social media technologies take on many
different forms, including social network sites like Facebook and
Twitter, blogs, wikis, online video and photo-sharing sites (e.g.,
Pinterest), rating and social bookmarking sites, and video/text
chatting sites (e.g., Skype). Beginning with the principles of
social media, Sheldon disassembles applications of social media in
a variety of settings to understand who is using social media, how
they develop meaningful relationships, and how they use social
media during major events. Sheldon also delves into the political,
educational, commercial, and privacy issues of social media use,
making this an excellent resource for communication, psychology,
and social media scholars.
The Dark Side of Social Media: Psychological, Managerial, and
Societal Perspectives examines how social media can negatively
affect our lives. The book tackles issues related to social media
such as emotional and mental health, shortened attention spans,
selective self-presentation and narcissism, the declining quality
of interpersonal relationships, privacy and security,
cyberstalking, cyberbullying, misinformation and online deception,
and negative peer effects. It goes on to discuss social media and
companies (loss of power, challenging control mechanisms) and
societies as a whole (fake news, chatbots, changes in the
workplace). The Dark Side of Social Media: Psychological,
Managerial, and Societal Perspectives empowers readers to have a
more holistic understanding of the consequences of utilizing social
media. It does not necessarily argue that social media is a bad
development, but rather serves to complement the numerous empirical
findings on the "bright side" of social media with a cautionary
view on the negative developments.
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