Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:
* A revolutionary framework to describe the dynamics of consumer and organizational buying processes
* A scientific, analytical approach to the personal elements in selling
* A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit
* A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time
Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.
- Develops a revolutionary framework to describe consumer and organizational buying processes, derived from author's earlier work in a nationally-sanctioned textbook in China
- Approaches data modeling in a sales context
- Includes insight the personal interactions between buyer and seller, both the implicit and explicit

Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: A revolutionary framework to describe the dynamics of consumer and organizational buying processes A scientific, analytical approach to the personal elements in selling A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.

The 2016 International Conference on Mechanics and Architectural Design (MAD2016) were held in Suzhou, Jiangsu, China, 14 - 15 May 2016. The main objective of this conference is to provide a platform for researchers, academics and industrial professionals to present their research findings in the fields of Architecture, Mechanical and Civil Engineering.This proceedings consists of 90 articles selected after peer-review. It consists of 6 articles in Mechanics, and 84 articles covering research and development in Civil Engineering; addressing issues in building architecture and structure. Most of these projects were funded by the Chinese research agencies.