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Over the last decade, the close relationship between culture and
economy - or "the experience economy" - has risen on the agenda.
Although there is an established research field for analysing the
economic impact of entrepreneurship, there is currently a limited
amount of research that analyses the cultural impact and
opportunity of entrepreneurship. Linking experience economy with
enterprising behavior moves the term away from businesses'
competitiveness and consumer behavior towards a more value-focused
business in general. This ground-breaking book integrates
entrepreneurship and empowerment into one central theme, drawing on
research from both the social sciences (innovation,
entrepreneurship, empowerment and activism) and the humanities
(participatory culture, user-generated designs, creative networks).
Enterprising Initiatives expands the definition of entrepreneurship
beyond a primarily economic profit-seeking phenomenon to a broader
understanding of enterprising behaviour based on an
individual-opportunity nexus. Beyond social entrepreneurship, it
explores a broad range of individual, collective and cooperative
citizen initiatives under the umbrella of enterprising action. This
innovative approach will be of great interest to scholars in
entrepreneurship, social entrepreneurship, cultural
entrepreneurship, cultural studies, and consumer culture, as well
as for policy makers in public and local government, regional
development and cultural event management.
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