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This innovative new approach to statistics simplifies concepts for
those using them in the business world. The book discusses the
basics of statistics starting with an introduction to business
research. It explores how and why to apply statistics to business
research. The text covers all relevant descriptive statistics,
normal curves and standard scores; correlation; regression; and
inferential statistics. It also includes a section on validity and
reliability. The book ends with a section on using statistics in a
research study and testing students' ability to identify when to
use each statistical test.
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Paperback
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R398
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Discovery Miles 3 300
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