An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators.

Abalone: Biology, Ecology, Aquaculture and Fisheries, Volume 44 in the Developments in Aquaculture and Fisheries Science series, describes the taxonomy of more than 50 abalone species worldwide. The content contains information on the biology, physiology and ecology of each species as well as reproduction, genetics, diseases and parasites. It includes abalone fisheries in different parts of the world, detailing abalone aquaculture in China, Japan, Korea, Australia, Europe and Western North America. This reference takes a comprehensive approach to understanding overall shellfish management, making it valuable to fisheries, marine biologists and researchers studying shellfish, aquaculture and the ocean environment. This will also be a great resource for government and academia professionals interested in aquaculture and fisheries and their sustainable futures.