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Mauri Ora (Hardcover)
Peter Alsop, Te Raumawhitu Kupenga
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R1,155
Discovery Miles 11 550
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Ships in 9 - 15 working days
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Pearls of wisdom contained in proverbs - whakatauk I - have been
gifted from generation to generation as an intrinsic part of the
Maori world. As powerful metaphors, they combine analogy and
cultural history in the most economical of words. Short and
insightful, they surprise, engendering reflection, learning and
personal growth. Mauri Ora links whakatauk I to key personal
virtues idealised across cultures and generations. The virtues -
wisdom, courage, compassion, integrity, self-mastery and belief -
stem from the science of positive psychology; the study of how to
live a better life. Illustrated throughout with wonderful
photographs from an old world, this book draws on traditional
wisdom to provide a recipe for personal effectiveness and
leadership, and a rewarding connection of Maori knowledge to
contemporary thinking about personal happiness and fulfilment.
For many decades the Railways Department's design studios, Railways
Studio, was New Zealand's 'go-to' advertiser. Its tourism and
product ads appear on railway-station hoardings and billboards
throughout the land, and it developed some of New Zealand's most
iconic graphic images. This big, beautiful book brings this
treasure trove of design together for the first time.
Edmonds is one of New Zealand’s best-known brands – its radiant
sun and ‘Sure to Rise’ promise have embellished baking powder
labels and the much-loved Edmonds Cookery Book for over a hundred
years and are now embedded in our popular culture. The man behind
the company, Thomas Edmonds, came to New Zealand with his wife Jane
in 1879. While running a modest grocery store in Christchurch, he
expanded into making baking powder. As his most famous product took
off, he built new premises, the last of them the Art Deco factory
with its nationally admired gardens. Thomas embraced new
advertising and marketing techniques and ensured progressive
working conditions for his loyal staff. A generous benefactor, he
gave his city some of its landmark buildings. This is the story of
a man from humble beginnings who, thanks to hard work, creativity
and persistence, and with considerable support from his wife,
created an iconic business. Richly illustrated, 'Sure to Rise' is a
fascinating slice of New Zealand’s social and culinary history.
This lavish book explores the story behind the promotion of New
Zealand's mountains - through posters, advertisements,
hand-coloured photos and more. It explains how the country built
its reputation as an alpine playground and, alongside, how
mountains became central to belonging to Aotearoa.
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