This book rests on the proposition that the information techology revolution of the last ten years marks the beginning of a fundamental economic transformation. This transformation will affect every activity in which organization, information processing, or communication is important. It may well require changes in ideas about ownership, property, and control--the way in which governments regulate economies in the broadest sense of that term. The e-commerce transformation presents remarkable opportunities for businesses, governments, and other organizations to remake themselves, recreate what it is that they can do, and reconstruct their relationships with customers, citizens, and constituents. A project of the Berkeley Roundtable on the International Economy (BRIE) and the Institute on Global Conflict and Cooperation (IGCC), this volume analyzes the way this transformation will affect market structure and pricing models in several major industries: retail financial services, air travel, music, automobiles, semiconductors, hearing instruments, food, textiles, and trucking.