Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Find Your Why is the follow up to Start With Why, the global bestseller and the subject of the third most watched TED Talk of all time.

In Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.

This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?

Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

Everyone is capable of accomplishing extraordinary things. If you share this belief, then this book was written for you. In business and in life, handing over the reins to others is inevitable. Everyone will eventually leave their team, retire from being the CEO, or see their kids leave home and lead their own lives. Leading from the Jumpseat enables us to embrace this inevitability. Leading from the Jumpseat is a metaphor for how we can choose to lead. It's about the journey we take so we can hand over control to others, who are then equipped to continue forward. Peter Docker, co-author of Find Your Why and formerly a founding Igniter at Simon Sinek Inc., delivers the message that leadership is about lifting people up and giving them the space they need so that, when the time is right, they can take the lead. Drawing on his 25-year career in the Royal Air Force, and over 14 years spent partnering with businesses around the world, Peter's goal is to inspire others to Lead from the Jumpseat. Jumpseat Leadership is a way of interacting with people that will enhance performance in any given situation - during normal business, times of crisis, and life in general. Becoming a Jumpseat Leader takes practice and this book is your practical guide to handing over control.

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.

Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.

As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:

* What if my WHY sounds just like my competitor’s?

* Can I have more than one WHY?

* If my work doesn’t match my WHY, what should I do?

* What if my team can’t agree on our WHY?

Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.

Thank you for joining us as we work together to build a world in which more people start with WHY.

Inspire on! -- Simon

Everyone is capable of accomplishing extraordinary things. If you share this belief, then this book was written for you. In business and in life, handing over the reins to others is inevitable. Everyone will eventually leave their team, retire from being the CEO, or see their kids leave home and lead their own lives. Leading from the Jumpseat enables us to embrace this inevitability. Leading from the Jumpseat is a metaphor for how we can choose to lead. It's about the journey we take so we can hand over control to others, who are then equipped to continue forward. Peter Docker, co-author of Find Your Why and formerly a founding Igniter at Simon Sinek Inc., delivers the message that leadership is about lifting people up and giving them the space they need so that, when the time is right, they can take the lead. Drawing on his 25-year career in the Royal Air Force, and over 14 years spent partnering with businesses around the world, Peter's goal is to inspire others to Lead from the Jumpseat. Jumpseat Leadership is a way of interacting with people that will enhance performance in any given situation - during normal business, times of crisis, and life in general. Becoming a Jumpseat Leader takes practice and this book is your practical guide to handing over control.