An illustrated guide to introduction to major fossil groups.

"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

The Key to Earth History introduces students to the basic tools used by geologists to reconstruct the Earth's history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600 million years ago. It tells a story of mountain building, climate change and of the evolution of life, and uses the North Atlantic region (Europe and North America) as a study area to illustrate this story.

Divided into two parts, the book shows how stratigraphy is the key to understanding the history of the Earth. The first part examines the basic stratigraphical methods used to establish, date and interpret the rock record as the product of a series of events within Earth history. The second part presents the results obtained by geologists, who have used these stratigraphical tools to reconstruct the pattern of global environmental change through geological time and focuses on the geological evolution of the North Atlantic region. The Key to Earth History is essential reading for geologists, geographers and environmental scientists, as well as to all those interested in the story of the planet.

'The authors provide no one with an alibi for bad stratigraphic teaching!' Geoscientist

'The aims of this introductory textbook are to explain the process and pattern of Earth history, to generate interest and enthusiasm, to make stratigraphy fun and exciting! These aims are admirably achieved.' The Holocene

'This is a great little book! I found that, not only was everything covered, but that it was covered in a refreshing, readable, no-nonsense fashion.' Earth Science Reviews

'The Key to Earth History really should be compulsory reading for all ... geology students.' Geologie

The British soldier of the Great War has been depicted in many books. Invariably, a pen picture paints him as stoic, joining the army in a wave of patriotic fervour, and destined to serve four years on the Western Front in some of the most costly battles in history. Yet often the picture is difficult to resolve for the reader. What was it like in the trenches? How did the soldier live, where did he sleep? What was it like to go over the top, and when he did, what did he carry with him? For many, the idea of trench life is hazy, and usually involves 'drowning in mud', in, as one writer put it, 'the pitiless misery' of Passchendaele. Recently, military historians have presented an alternative picture, a picture in which the hopelessness of the First World War is given new life and purpose. Remembering Tommy pays tribute to the real life British soldier of the Great War from the moment of joining up to their final homecoming. Using original artefacts in historic settings, the men and their words are brought to life. The uniforms they wore, the equipment they carried, the letters they wrote home, their personal possessions, mementos and photographs come together in a powerful tribute to the indomitable Tommy. Each one of these precious artefacts bears witness to the men who left them behind - allowing us to almost reach out and touch history.

From the iconic to the intimate, each object is illustrated and accompanied by the story of its role within the war and its significance todayObjects allow us to reach out and touch the past and they play a living role in history today. Through them we can understand the experience of men and women during World War I. They bear witness to the stories of men whose only morning comfort in the trenches was the rum ration, children who grew up with only one photograph of the father that they would never get to know, and women who would sacrifice their girlhood in hospitals yards from the frontline, pinning a brooch on to remind themselves of a past life. Weapons like the machine gun and vehicles like the tank transformed the battlefield; planes with pilots that had just learned to fly them entangled in dogfights far above the barbed wire of the frontline; and German submarines stalked the seas. These incredible artifacts tell the story of the World War I in a whole new light, as do the Football of Loos, the Mk I tank, the German Pickelhaube, Canadian cap badges, the "Butcher" bayonet, a trench coat, a soldier's Christmas gift, a death card, and many more.

Collection of letters from the Catholic Bishop Goss vividly depict contemporary ecclesiastical life. These letters, covering the years between 1850 and 1872, illustrate the complex issues facing the newly-established Catholic hierarchy in England and Wales. Bishop Alexander Goss was closely involved in the struggles to assert diocesan independence from Westminster and undue interference by Rome and was a determined upholder of his episcopal rights, "strong and resolute almost to vehemence - the crozier, hook and point" as Cardinal Manning claimed. At thesame time, as leader of the diocese with the largest number of Catholics in England and Wales, he faced the problems of serving the needs of a rapidly expanding population and of integrating a huge numbers of Irish migrants, without damaging the flourishing recusant traditions that had made Lancashire so important in the survival and growth of English Roman Catholicism. Whether he was writing on ecclesiastical politics, or his reasons for opposing the definition of infallibility, or the spiritual needs of his people, he wrote "without restraint or reticence" and his letters show us both his energy and administrative ability, and something of his complex personality. They are presented here with introduction and elucidatory notes. Peter Doyle, a retired history lecturer, has written extensively on the history of the Catholic Church in England after 1850. His published work includes a historyof Westminster Cathedral, a ground-breaking history of the Catholic diocese of Liverpool from 1850-2000, and three volumes in the new Butler's Lives of the Saints, as well as a range of contributions to academic journals.

In 1914, Princess Mary, the only daughter of King George V, was just 17. Yet with the world war two months old, the young princess was destined to make her mark. She would send a Christmas gift to all those serving in uniform, 'afloat and at the front.' With great determination, she set about her task to provide her gift to all those on active service. For Every Sailor Afloat, Every Soldier at the Front is the first time the full story of the princess's gift has been told. Using original sources, texts and archives, and illustrating original surviving objects, this book unfolds the true story of the fund and its wider meaning, set, as it is, in the context of hope as provided by the unofficial Truce in No Man's Land that has been so well documented. Princess Mary's gift was extremely sophisticated; great pains were taken to ensure that the needs of its recipients were met, based on ethnicity, gender, religious observance and personal preference - the Gift Committee was way ahead of its time. By 1919, some 2.7 million people from across the British Empire had received the gift. Well-illustrated and fully sourced, this book will provide those interested in the first Christmas of the War a greater perspective of the achievements of its founder, of the meaning of the gift to the recipients, and of the nature of the gift itself, such that prevailing myths and misunderstandings of its constituents and recipients will be resolved.

An examination of the lifecycle of soldiers, including enlistment, experiences of military life, the soldier's place in society and in politics, and military identity, memory and representation. This book surveys and examines the history of Britain's soldiers from the eighteenth to the twentieth century. It focuses on the lifecycle of a soldier, including enlistment and experience, and on identity, representations and place in society. It covers the diverse military forces of the British crown - the regular army, home defence forces, part-time soldiers, auxiliaries, officers, non-commissioned officers and rank and file - across times of conflictand peace and their wider relationship to families, communities, government and society. Additionally, it considers both British troops, and, recognising Britain's soldiers as a transnational phenomenon, forces raised outside ofBritain and Ireland. By assessing the evolution of Britain's soldiers across three centuries, the book highlights continuity and change and gauges how far the basic fundamentals, principles and priorities of army life have endured or been transformed during the existence of a continual standing army. The book includes up-to-date research from a new generation of early-career researchers and reflections from established scholars. CONTRIBUTORS: Ian Beckett, Timothy Bowman, Gavin Daly, Peter Doyle, Edward Gosling, George Hay, Kevin Linch, Matthew Lord, Eleanor O'Keeffe, Adam Prime, Michael Reeve, Jacqueline Reiter, Robert Tildesley, and Christina Welsch.

"If Elmore Leonard came from Australia, his name would be Peter Doyle." -- KINKY FRIEDMAN "Think of a hopped-up James M. Cain" -- KIRKUS REVIEWS "Get Rich Quick" marks the US debut of noir writer extraordinaire Peter Doyle. Doyle's awardwinning novels -- featuring irresistible antihero Billy Glasheen brilliantly explore the criminal underworld, high-level political corruption, and the effects of the postwar explosion of sex, drugs, and rock 'n' roll on Australian life. "Get Rich Quick" was the winner of the Ned Kelly Award for Best First Crime Novel in 1997.

For those living in Britain between 1939 and 1945, the war was an ever-present reality; reminders were to be found everywhere. Huge numbers of objects relating to the war effort at home - some functional, like gas masks, ARP uniforms and ration books, and others less so, like Hitler chamber pots and toys and games - were manufactured and became commonplace in homes up and down the land. Today many of these items have become highly collectable. Peter Doyle and Paul Evans have put together a huge selection of objects, each one superbly illustrated and described in detail.

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

August 1945: the Japanese have surrendered and there's dancing in the streets of Sydney. But Billy Glasheen has little time to celebrate; his black marketeer boss has disappeared, leaving Billy high and dry. Soon he s on the run from the criminals and the cops, not to mention a shady private army. They all think he has the thing they want, and they'll kill to get hold of it. Unfortunately for Billy, he doesn't know what it is . . . but he'd better find it fast. Set in Australia in the years following World War II, Peter Doyle's novels brilliantly explore the criminal underworld, political corruption, and the postwar explosion of sex, drugs, and rock'n'roll.

Billy Glasheen's trying to make a living in 1950s Sydney. Luckily he has a gift for masterminding elaborate scenarios - whether it's a gambling scam, transporting a fortune in stolen jewels, or keeping the wheels greased during the notorious down-under tour by Little Richard and his rock 'n' roll entourage.

In their companion volume to British Army Cap Badges of the First World War, authors Peter Doyle and Chris Foster present an overview of the main cap badges worn by the British Army during the Second World War, which continued the rich and varied tradition of British regimental insignia. This book describes and illustrates, for the first time in high quality full colour, the main types of cap badge worn. With many amalgamations, war-raised units and special forces, British military insignia from the period have a surprising range that differs substantially from that worn by the soldiers of the previous generation. As in the first book, this volume contains contemporary illustrations of the soldiers themselves wearing the badges. Employing the skills of an established writer (and collector) and artist, it provides a unique reference guide for anyone interested in the British Army of the period.

It was a war that shaped the modern world, fought on five continents, claiming the lives of ten million people. Two great nations met each other on the field of battle for the first time. But were they so very different? For the first time, and drawing widely on archive material in the form of original letters and diaries, Peter Doyle and Robin Schafer bring together the two sides, 'Fritz' and 'Tommy', to examine cultural and military nuances that have until now been left untouched: their approaches to war, their lives at the front, their greatest fears and their hopes for the future. The soldiers on both sides went to war with high ideals; they experienced horror and misery, but also comradeship/Kameradschaft. And with increasing alienation from the people at home, they drew closer together, 'the Hun' transformed into 'good old Jerry' by the war's end. This unique collaboration is a refreshing yet touching examination of how little truly divided the men on either side of no-man'sland during the First World War.

World War Two was the most terrible war that Europe, and indeed the world, had ever seen. Discover the truth behind the propaganda with this brilliantly informative, infographic guide to the real statistics behind WWII. How many soldiers went to war? How many came home? How many civilians were made homeless? How many bombs were dropped, and where did they land? With over 25 nations fighting the second world war on four different continents the numbers were staggering. Covering a huge amount of content World War II in Numbers brings these staggering statistics to life with easily digestible graphics depicting the conflict, casualties, weaponry, cost and technology, clearly illustrating the war's impact on individuals, whole countries, and the global social and economic effects that would last long into peacetime.

The history of the British home in the 1940s is dominated by the impacts Second World War. In the first five years of the decade, homes were adapted to better survive the affects of bombing. The 1930s home became the wartime home with the addition of anti-blast tape on the windows, sandbags around the door, and a Morrison shelter in the kitchen. In the garden, the lawn and shrubs gave way to vegetable plot and chicken coop. For those lucky enough to have a home left unscathed by the war the second half of the decade was likely a time of consolidation snd continued rationing. The policy of "make do and mend" continued. But for those whose houses were damaged or destroyed, or those moved out of their homes by post-war rehousing schemes, the picture was very different. For many the pre-fab became home, and new designs of furniture made under the utility scheme furnished rooms cheaply and stylishly. New estates, different from anything tried before the war, arose from the bombsites, offering state of the art sanitisation and modern facilities to thousands.

The fascination with the British involvement in the First World War extends to all aspects of the conflict. The battles and their outcomes; the armies and their leaders; the conditions of trench warfare; and the controversies form part of the growing literature examining every aspect of a war that was to cast a shadow over the rest of the twentieth century, the effects of which are still being felt today. For the British army, the cap badge is the most easily identifiable form of insignia. It represents a distillation of the pride of the regiment, its various battle honors and symbols borne proudly on the metallic emblem that was worn on all headdress, even within the trenches. Identification of the cap badge on old photographs is a first, important step in unraveling the military service of an individual. Cap badges have been collected avidly since they were first thought of in the nineteenth century. Cap-badge collecting is as popular now as it has ever been; yet with a growing number of fakes and forgeries, there is a need for a book that illustrates clearly the main types, and allows the collector and family historian alike to understand their meaning. Surprisingly, there are no real comprehensive web-based resources; and the available books (many of which are out of print), are often dull, arcane and poorly illustrated with grey, muddy images of otherwise spectacular badges. This book illustrates, for the first time in full color and high quality, images of the main types of badges used by the British Army in World War I. In addition, contemporary illustrations of the soldiers themselves wearing the badges, and the wider importance of their symbolism, is also included. Employing the skills of an established writer (and collector) and artist, it provides a unique reference guide for all people interested in the World War I.

The British soldier of the Great War has been depicted in many books. Invariably, a pen picture paints him as stoic, joining the army in a wave of patriotic fervour, and destined to serve four years on the Western Front in some of the most costly battles in history. Yet often the picture is difficult to resolve for the reader. How did the soldier live, where did he sleep? What was it like to go over the top, and when he did, what did he carry with him? For many, the idea of trench life is hazy, and usually involves 'drowning in mud', in, as one writer put it, 'the pitiless misery' of Passchendaele. Remembering Tommy pays tribute to the real British soldier of the Great War. In stunning images of uniforms, equipment and ephemera, it conjures the atmosphere of the trenches through the belongings of the soldiers themselves - allowing us almost to reach out and touch history.

One day, a small bundle of letters was found in a flea market. Kept together for one hundred years, these few letters tell of one teenage boy, Percy, and his girl, Kitty. This is a story of 1918, and of young people caught up in war, and of the war itself. It is a true story. Percy Edwards was conscripted into the Royal Welsh Fusiliers in 1918. Trained at Sniggery Camp near Liverpool, he was sent to the front, aged just 18. Percy's letters were few and his words sparse and immature, but they are very powerful. Tragically, he was to die of his wounds three weeks after his arrival. Percy: A Story of 1918 is a unique book. Built around the words of a Young man from Wales, its narrative is constructed from surviving documents, war diaries, accounts of battle, and newspapers. It is an accurate picture of the war of 1918, a true story of one soldier representing the bigger picture. Written by historian Peter Doyle in prose that is accessible to young readers, it is illustrated by Tim Godden, renowned illustrator of the war. What Percy brings is an authentic testimony of the final year of the Great war, through the eyes of one young man. Percy's story is typical of the last year of the war, when the British Army fielded a conscript army of 18 year olds. It was this army that would go on to win the war. It is also a story of the contribution of Wales to the Great War.