How do you build a product that delights users? You must first know who your users are and how they plan to use what you're building. With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.

You and your team will learn that user stories aren't a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to have them, and what to keep track of when you do.Learn the key concepts used to create a great story mapUnderstand how user stories really work, and how to make good use of them in agile and lean projectsExamine the nuts and bolts of managing stories through the development cycleUse strategies that help you continue to learn before and after the product's release to customers and users

"User Story Mapping" is ideal for agile and lean software development team members, product managers and UX practitioners in commercial product companies, and business analysts and project managers in IT organizations--whether you're new to this approach or want to understand more about it.

Sie moechten Consultant werden oder sind es bereits? Bob Nelson und Peter Economy zeigen Ihnen, worauf Sie als Consultant achten sollten und wie Sie sich bei Ihren Kunden unentbehrlich machen. Die Autoren erklaren ausfA1/4hrlich, wie Sie sich als Consultant selbststandig machen, welche Gesetze (Rechtsform des Unternehmens, Steuerrecht etc.) Sie dabei beachten mA1/4ssen, wie Sie Angebote erstellen und Ihr Honorar festlegen. Erfahren Sie, wie Sie ein Consulting-Projekt bearbeiten: von der Problemanalyse A1/4ber die Sammlung und Auswertung der relevanten Daten und Informationen bis hin zur Erarbeitung der Loesungsstrategie. Lassen Sie sich Tipps geben, wie Sie das Ergebnis beim Kunden kompetent prasentieren und wie Sie dafA1/4r sorgen koennen, dass der Kunde die vorgeschlagenen Loesungen auch in die Tat umsetzt. Und lassen Sie sich, last but not least, zeigen, wie Sie sich und Ihr Beratungsangebot richtig verkaufen und bewerben, Ihre Finanzen im Blick behalten und Ihr Ansehen als Consultant verbessern.

Entrepreneurs often struggle with many aspects of business: planning and financing company growth, creating a company vision, recruiting, leading, and managing people, as well as personal costs. In Lessons from the Edge, more than 50 business owners and entrepreneurs offer a wealth of real-life stories--in their own words--that provide rare insights about keeping a company healthy and growing.

Here is a unique collection of first-person accounts by entrepreneurs who describe their mistakes in business and the lessons they have learned as a result. The stories cover a wide range of experiences from the trials and tribulations of partnerships, to the loss of key customers, theft, finding and retaining employees, and the personal cost of living on the edge. The authors have drawn on interviews with more than 50 entrepreneurs, all of whom are under 45 years of age and are founders or presidents of companies with revenues over $1 million and growing rapidly. They volunteered to share their stories, describing why they lost or almost lost their companies, what they did wrong, and the lessons they have learned. Their narratives are full of mistakes, failure, courage, moments of realization, and timely moves that saved the day. Every company owner will find these accounts insightful, compelling, and occasionally gut wrenching, especially because most face similar challenges and live with the reality that they too could fall off the edge.

This instructive and inspiring book brims with lessons for all business owners about courage, persistence, and survival. Lessons from the Edge is an essential read for both established and prospective entrepreneurs.