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Corporate social responsibility (CSR) expresses a fundamental
morality in the way a company behaves toward society. It follows
ethical behaviour toward stakeholders and recognises the spirit of
the legal and regulatory environment. The idea of CSR gained
momentum in the late 1950s and 1960s with the expansion of large
conglomerate corporations and became a popular subject in the 1980s
with R. Edward Freeman's Strategic Management: A Stakeholder
Approach and the many key works of Archie B. Carroll, Peter F.
Drucker, and others. In the wake of the financial crisis of
2008-2010, CSR has again become a focus for evaluating corporate
behaviour. First published in 1953, Howard R. Bowen's Social
Responsibilities of the Businessman was the first comprehensive
discussion of business ethics and social responsibility. It created
a foundation by which business executives and academics could
consider the subjects as part of strategic planning and managerial
decision-making. Though written in another era, it is regularly and
increasingly cited because of its relevance to the current ethical
issues of business operations in the United States. Many experts
believe it to be the seminal book on corporate social
responsibility. This new edition of the book includes an
introduction by Jean-Pascal Gond, Professor of Corporate Social
Responsibility at Cass Business School, City University of London,
UK and a foreword by Peter Geoffrey Bowen, Daniels College of
Business, University of Denver, USA who is Howard R. Bowen's eldest
son.
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