Creativity — A New Vocabulary proposes a novel approach to the way in which we talk and think about creativity. It covers a variety of topics not commonly associated with creativity that offer us valuable insights and open up new and exciting possibilities for creative action. This second edition includes six new essays which continue to challenge the traditional vocabulary of creativity and its preference for individuals, brains, cognition, personality, divergent thinking, insight, and problem solving. The book proposes a more dynamic and relational perspective that considers creativity as an embodied, social, material, and cultural process. This book will be useful for a wide range of specialists within the humanities and social sciences, as well as practitioners from applied fields who are looking for novel ways, of thinking about and doing creative work.

Unternehmen, die ubermorgen noch erfolgreich sein wollen, sollten sich heute uberlegen, was sie morgen dafur tun mussen. Dieses Buch zeigt theoretisch fundiert und anhand von innovativen Praxisbeispielen, wie Unternehmen sich dieser Herausforderung erfolgreich stellen und dadurch Wettbewerbsvorteile erzielen."