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Wine as commodity has received enormous academic attention, while
wine as gift has largely eluded significant dedicated research and
analysis. This book addresses this lacuna with insights from
leading scholars from a range of disciplines exploring wine as gift
in different moments of history, across a variety of production to
consumption contexts, and across societies and cultures. The book
draws on examples from Australia, China, Croatia, France, Italy,
Moldova, United Kingdom and Aotearoa New Zealand. Through the
analysis of wine as gift, indeed often as a commodity-gift hybrid,
this book significantly enhances understandings of the intertwined
economic, societal, political and moral aspects of wine and its
production, exchange, and consumption. Wine and the Gift: From
Production to Consumption will appeal to researchers and
undergraduates from a wide range of disciplines, including
sociology, history, anthropology, cultural studies, geography,
marketing, and business studies.
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