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Pressearbeit praktisch - Ein Handbuch für Ausbildung und Praxis (Paperback, 2011 ed.): Gabriele Hooffacker, Peter Lokk Pressearbeit praktisch - Ein Handbuch für Ausbildung und Praxis (Paperback, 2011 ed.)
Gabriele Hooffacker, Peter Lokk
R959 R838 Discovery Miles 8 380 Save R121 (13%)
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Dschungelcamps und Big-Brother-Container sind nicht der einzige Weg, in die Medien zu kommen. Seriöser und nachhaltiger ist die Pressearbeit. Wie die in der Praxis aussieht, zeigen Gabriele Hooffacker und Peter Lokk in Pressearbeit praktisch. Dieser Ratgeber für Profis und Laien bezieht vom ersten bis zum letzten Kapitel Social Media, Online-PR und Web 2.0 mit ein​.

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