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The United States of Toyota - How Detroit Squandered Its Legacy and Enabled Toyota to Become America's Car Company... The United States of Toyota - How Detroit Squandered Its Legacy and Enabled Toyota to Become America's Car Company (Hardcover)
Peter M. De Lorenzo
R1,022 R831 Discovery Miles 8 310 Save R191 (19%) Ships in 10 - 15 working days
Witch Hunt - Essays on the U.S Auto Industry and the Blithering Idiots Who Almost Killed it (Hardcover): Peter M. De Lorenzo Witch Hunt - Essays on the U.S Auto Industry and the Blithering Idiots Who Almost Killed it (Hardcover)
Peter M. De Lorenzo; Edited by Janice J. Putman
R1,276 Discovery Miles 12 760 Ships in 10 - 15 working days

Then, it all started to unravel, and after years of teetering near disaster, the industry finally collapsed onto itself, a victim of its own complacency and serial incompetence, to be sure, but also a colossal casualty of a rapidly manic global economy that rewarded new and next over hoary traditions powered by historical inertia. Today, we have two of the three principal players in the U.S. auto industry crawling from the wreckage of excruciating and painfully humiliating bankruptcies, and though their wounds were largely self-inflicted and nearly fatal, the fact remains that this industry - having set the tempo for America's manufacturing base for decades - is still standing. But there is still a story to be told - and what a tale it is. From the conniving corporate sycophants and mindless bureaucratic weasels to the legions of self-aggrandizing politicians (who treated the looming disaster as their personal playground, while putting their stunning, maliciously driven biases and incompetence on display for the whole country to see), it is a saga filled with outrage and flat-out stupidity as well as wonder and blatant disbelief. So here then are the staggering details: How an entire founding industry - the mainstay of the American industrial fabric - came unglued, went down for the count, and eventually pulled itself up by its bootstraps so it could live to fight another day.

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