Imaginative representations of different cultures are one of the major stumbling blocks to understanding, deepening the gap between people as they are passed from one text to another, especially in periods of historical transition. These transfers are sometimes innocent, while at other times they serve political agendas. The sample of images and estimations of others becomes a priority and, frequently for this reason, stereotypical. This is the subject of investigation for the majority of the authors in this collection. This book with articles presented here is an attempt to understand the core of confirmed or standardized social norms. The book contains articles in English and in Russian language.