When the controversial book, "Personal Influence: The Part Played by People in the Flow of Mass Communications," was published in 1955, it made waves across the fields of communications, public opinion research, political science, and marketing. Written by Elihu Katz and Paul Lazarsfeld, "Personal Influence" became the canonical statement of the two-step flow of communication, which posits that mass media flow to opinion leaders, who in turn influence the behavior and opinions of people around them.

Throughout the last half of a century, "Personal Influence" has undergone rigorous critique, appeared in numerous citations, and become a key text in the history of mass communications. Why is a rereading of this text relevant now?

Upon the 50th anniversary of the publishing of "Personal Influence," the editors of this volume of "The ANNALS "believed it was an ideal time to reflect upon the book s mid-century contexts and contemporary drawing upon enrichments of the field provided by feminism, critical and cultural studies, the new historicism, and progress in the social sciences. This unique volume of "The ANNALS" crosses generational, disciplinary, and national boundaries to piece together and pull apart a historically important text and use it to shed light on the contemporary environment.

Essays in this volume analyze the personalities who played key roles in the making of "Personal Influence," their origins and social identities, the institutional organization of research in which it evolved, and the disciplinary consequences of its success. Other authors reread Katz and Lazarfeld s classic as a way to explore the relations between citizenship and consumption, the nature of media and political involvement today, and the relevance of the two-step flow paradigm for the study of contemporary audiences, social networks, and public campaigns.

A must-read for scholars, students, and professionals in the fields of communication, public opinion, political science, sociology, and marketing, this volume of "The ANNALS" dusts off a time-worn text and renews its significance in the field of mass communications with modern scholarly perspectives and contemporary methodology experience, inspiring a fresh outlook on this historical force. "

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across social, cultural, intellectual, political, technological, institutional, and economic history.

The volume examines the history of communication history; the history of ideas of communication; the history of communication media; and the history of the field of communication. Readers will explore the history of the object under consideration (relevant practices, media, and ideas), review its manifestations in different regions and cultures (comparative dimensions), and orient toward current thinking and historical research on the topic (current state of the field). As a whole, the volume gathers disparate strands of communication history into one volume, offering an accessible and panoramic view of the development of communication over time and geographical places, and providing a catalyst to further work in communication history.

This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, "Refiguring Mass Communication" illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term "mass communication" frequently is misused in the era of cable TV, niche marketing, and the Internet. In "Refiguring Mass Communication, " Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives. Drawing on textual and archival research as well as access to Merton's personal papers, Simonson broadly reconceives a sense of communication theory and what social processes might be considered species of mass communication. Simonson reveals the geographical and social contexts from which these visions have emerged and the religious and moral horizons against which they have taken shape. In a unique perspective, he considers the American county fair as an example of a live gathering and crucial site that is overlooked in contemporary forms of mass communication, urging a reconsideration of how individuals participate in and shape similar forms.

The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.

The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across social, cultural, intellectual, political, technological, institutional, and economic history.

The volume examines the history of communication history; the history of ideas of communication; the history of communication media; and the history of the field of communication. Readers will explore the history of the object under consideration (relevant practices, media, and ideas), review its manifestations in different regions and cultures (comparative dimensions), and orient toward current thinking and historical research on the topic (current state of the field). As a whole, the volume gathers disparate strands of communication history into one volume, offering an accessible and panoramic view of the development of communication over time and geographical places, and providing a catalyst to further work in communication history.

The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.

As the Apostle Paul wrote in 2nd Corinthians 3:2 - "Ye are our epistles written in our hearts, known and read of all men," so is The Book of Elijah A. Stone as told by Peter Simonson a declaration of a man's life that began as a small child seeking the face of his Creator. This is the story, the epistle, of such a man. It is the story of Elijah's lifelong battle with mental illness. Elijah longed to pay the debt in service to God that he believed God required of him for having bestowed life upon him. Elijah, in his quest to accomplish this payment to God, becomes involved with a Christian cult and comes to realize more completely the words of a song that Elijah could check out anytime he liked, but he could never leave. Will Elijah overcome his mental illness? Will he ever be entirely free in his mind & heart from those in the Christian cult? Would he ever realize the true calling of his purpose before God ? He would find that, in order to ever serve God, he would first have to realize God as his Father, and himself, a son of the Father, together with all those, who also are the children of God.

When the controversial book, "Personal Influence: The Part Played by People in the Flow of Mass Communications," was published in 1955, it made waves across the fields of communications, public opinion research, political science, and marketing. Written by Elihu Katz and Paul Lazarsfeld, "Personal Influence" became the canonical statement of the two-step flow of communication, which posits that mass media flow to opinion leaders, who in turn influence the behavior and opinions of people around them.

Throughout the last half of a century, "Personal Influence" has undergone rigorous critique, appeared in numerous citations, and become a key text in the history of mass communications. Why is a rereading of this text relevant now?

Upon the 50th anniversary of the publishing of "Personal Influence," the editors of this volume of "The ANNALS "believed it was an ideal time to reflect upon the book s mid-century contexts and contemporary drawing upon enrichments of the field provided by feminism, critical and cultural studies, the new historicism, and progress in the social sciences. This unique volume of "The ANNALS" crosses generational, disciplinary, and national boundaries to piece together and pull apart a historically important text and use it to shed light on the contemporary environment.

Essays in this volume analyze the personalities who played key roles in the making of "Personal Influence," their origins and social identities, the institutional organization of research in which it evolved, and the disciplinary consequences of its success. Other authors reread Katz and Lazarfeld s classic as a way to explore the relations between citizenship and consumption, the nature of media and political involvement today, and the relevance of the two-step flow paradigm for the study of contemporary audiences, social networks, and public campaigns.

A must-read for scholars, students, and professionals in the fields of communication, public opinion, political science, sociology, and marketing, this volume of "The ANNALS" dusts off a time-worn text and renews its significance in the field of mass communications with modern scholarly perspectives and contemporary methodology experience, inspiring a fresh outlook on this historical force. "