Geodemographics is the analysis of people by where they live, using profiling, mapping and GIS software to display and analyse geodemographic information. It focuses on the complex geographies of consumption, behaviour, attitude, affluence and deprivation that shape our socio-economic landscape. With an extensive range of applications, geodemographic methods are widely used to aid marketing, customer targeting, service delivery and strategic decision-making in both the public and private sectors.

"Geodemographics, GIS and Neighbourhood Targeting" provides an introduction to the methods, theories and classification techniques that form the foundation of neighbourhood analysis and commercial geodemographic products. It examines best practice when using geodemographic methods, software and systems, to balance academic theories with the realities of the business world. Theory is presented in a user-friendly style and is supported by relevant contributed case studies and short vignettes. Applied 'how to' sections will appeal to those who work in business and service planning. Features specially commissioned case studies written by expert users of geodemographics. Focuses on presenting and using neighbourhood classification in GIS. Considers the relevance, strengths and limitations of the geodemographic idea for public and private sector decision-making. Includes information of the recent UK and US Census products and resulting classifications. Part of the "Mastering GIS: Technology, Applications and Management" Series, this book will appeal to professionals working with geodemographics or neighbourhood data in marketing, retail planning, service delivery and the public sector. It will bean excellent introduction for upper-level undergraduate and Masters students taking geodemographics or related modules as part of degrees in GIS, Geography, Marketing or Business.

BL The first book devoted to human baroreflexes A comprehensive review of baroreflex involvement in human diseases, this book places the most recent understanding of human physiology solidly in the context of knowledge from animals. This book secures a place for human studies in the understanding of baroreflex physiology and pathophysiology and celebrates the advances made. By describing clearly the existing deficiencies in the understanding of baroreflex mechanisms, it points a way for future research in this exciting and important area of medical science. Nerve endings in the walls of the carotid sinuses and the aortic arch transduce arterial pressure changes and provide the central nervous system with a steady stream of encoded information. On the basis of this information, efferent autonomic neural activity is modulated finely, and the neurohumoral milieu of the heart and blood vessels is adjusted on a second-to-second basis. The arterial baroreflex may be the most important of the cardiovascular control mechanisms, because the baroreflex, above all other reflex mechanisms is the one whose speed is most adequate to respond rapidly to the abrupt transients of arterial pressure that occur in daily life. This book will help to fix a place for human studies in the understanding of baroreflex physiology and pathophysiology. It is intended as a celebration of the advances that have been made and, by describing clearly the existing deficiencies in the understanding of baroreflex mechanisms, it points a way for future research in this exciting and important area of medical science.