|
|
Showing 1 - 4 of
4 matches in All Departments
This is a comprehensive volume which engages with language policies
and positions to highlight the issues surrounding language
commodification and globalization.Throughout human history,
languages have been in competition with each other. As the world
becomes more globalized, this trend increases. It affects the
decision-making of those in positions of power and determines macro
language policies and planning. Often decisions about language (or
dialects or language variety) are related to usefulness - defined
in terms of their pragmatic and commercial currency or their value
as symbols of socio-cultural identity. Languages can be modes of
entry into coveted social hierarchies or strongholds of religious,
historical, technological and political power bases. Languages are
seen now as commodities that carry different values in an era of
globalization.This volume engages with language policies and
positions in relation to the roles and functions these languages
adopt. It examines the 'value' of languages, defined in terms of
the power they have in the global marketplace as much as within the
complex matrices of the local socio-politics. These valuations
strongly underpin the various motivations that influence
policy-making decisions, and in turn, these motivations create the
tensions that characterize many language-related issues; tensions
that arise when languages become commodified.
This is a comprehensive volume which engages with language policies
and positions to highlight the issues surrounding language
commodification and globalization. Throughout human history,
languages have been in competition with each other. As the world
becomes more globalized, this trend increases. It affects the
decision-making of those in positions of power and determines macro
language policies and planning. Often decisions about language (or
dialects or language variety) are related to usefulness - defined
in terms of their pragmatic and commercial currency or their value
as symbols of socio-cultural identity. Languages can be modes of
entry into coveted social hierarchies or strongholds of religious,
historical, technological and political power bases. Languages are
seen now as commodities that carry different values in an era of
globalization.This volume engages with language policies and
positions in relation to the roles and functions these languages
adopt. It examines the 'value' of languages, defined in terms of
the power they have in the global marketplace as much as within the
complex matrices of the local socio-politics. These valuations
strongly underpin the various motivations that influence
policy-making decisions, and in turn, these motivations create the
tensions that characterize many language-related issues; tensions
that arise when languages become commodified.
|
You may like...
Icebreaker
Hannah Grace
Paperback
R295
R264
Discovery Miles 2 640
Broken Country
Clare Leslie Hall
Paperback
R395
R353
Discovery Miles 3 530
Fangirl Down
Tessa Bailey
Paperback
R295
R264
Discovery Miles 2 640
Vrydagaand
Elsa Winckler
Paperback
R433
Discovery Miles 4 330
Droomjagter
Leon van Nierop
Paperback
R340
R304
Discovery Miles 3 040
Wildfire
Hannah Grace
Paperback
R300
R268
Discovery Miles 2 680
Suspects
Danielle Steel
Paperback
(3)
R340
R308
Discovery Miles 3 080
The Butler
Danielle Steel
Paperback
R394
Discovery Miles 3 940
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.