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"My mentor and former boss Alf Wight said that the life of a vet is never dull and how true he was. It is funny looking back that he found fame through his James Herriot books, and now his former surgery and myself have been taken to the nation’s heart once again through our show The Yorkshire Vet. "It just shows what a nation of animal lovers we are and these past few years have been particularly challenging for all of us with the Coronavirus outbreak. But what it has shown me is the comfort and support our pets give us in times like these. All the same, it was this, along with recent changes to my working life that gave me an opportunity to reflect, so I want to look back at some of my favourite cases and share them with you."
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers? health, welfare and financial resources, reduces people's privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers? misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers? deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
In 2005 Peter Wright walked the 1,200 km length of the Watershed in 64 days. Walking along the very spine of Scotland he was struck by the magnificence and diversity of the landscapes which his original and little publicised route exposed him to. Nature’s Peace celebrates these landscapes as never before through stunning photographs, taking the reader on an imaginary journey from the English border in the south to the Shetland Isles and Unst at the very northern tip of Britain. Wright brings his journey to life with vivid descriptions of the land’s history and discussions about its future.
A heartwarming love letter to the places, people and creatures of Yorkshire by the county's beloved vet, Channel 5's Peter Wright. The Yorkshire Vet takes us on an enchanting journey through the hidden gems of the most beautiful county in the world, sharing charming tales of his life in Thirsk as well as fascinating nuggets of local history. Packed with engaging tales of the animals, people and places around him, Peter Wright looks back on the bygone ways of his childhood, while also exploring the fusion of tradition and modernity that characterises the Yorkshire countryside today. Peter's passion for nature shines through on every page, as he explains why our environment is so important - and what we can do to protect it for future generations.
If you’ve bagged the Munros, done the Caledonian Challenge and walked the West Highland Way, this is your next conquest. The Watershed of Scotland is a line that separates east from west; that divides those river basin areas which drain towards the North Sea from those which flow west into the Atlantic Ocean on the other. It’s a line that meanders from Peel Fell on the English border all the way to the top at Duncansby Head, near John O’ Groats – over 745 miles, through almost every kind of terrain. The Watershed follows the high ground, and offers wide vistas down major river valleys, towards towns and communities, into the heartlands of Scotland. Walk the Watershed in eight weeks Tackle short sections over a weekend 7 route maps Over 30 colour photographs Ribbon of Wildness provides a vivid introduction to this geographic and landscape feature, which has hitherto been largely unknown. The rock, bog, forest, moor and mountain are all testament to the Watershed’s richly varied natural state. The evolving kaleidoscope of changing vistas, wide panoramas, ever-present wildlife, and the vagaries of the weather, are delightfully described on this great journey of discovery.
Experience-centered design, experience-based design, experience design, designing for experience, user experience design. All of these terms have emerged and gained acceptance in the Human-Computer Interaction (HCI) and Interaction Design relatively recently. In this book, we set out our understanding of experience-centered design as a humanistic approach to designing digital technologies and media that enhance lived experience. The book is divided into three sections. In Section 1, we outline the historical origins and basic concepts that led into and flow out from our understanding of experience as the heart of people's interactions with digital technology. In Section 2, we describe three examples of experience-centered projects and use them to illustrate and explain our dialogical approach. In Section 3, we recapitulate some of the main ideas and themes of the book and discuss the potential of experience-centered design to continue the humanist agenda by giving a voice to those who might otherwise be excluded from design and by creating opportunities for people to enrich their lived experience with and through technology. Table of Contents: How Did We Get Here? / Some Key Ideas Behind Experience-Centered Design / Making Sense of Experience in Experience-Centered Design / Experience-Centered Design as Dialogue / What do We Mean by Dialogue? / Valuing Experience-Centered Design / Where Do We Go from Here?
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers health, welfare and financial resources, reduces people s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
A heartwarming love letter to the places, people and creatures of Yorkshire by the county's beloved vet, Channel 5's Peter Wright. The Yorkshire Vet takes us on an enchanting journey through the hidden gems of the most beautiful county in the world, sharing charming tales of his life in Thirsk as well as fascinating nuggets of local history. Packed with engaging tales of the animals, people and places around him, Peter Wright looks back on the bygone ways of his childhood, while also exploring the fusion of tradition and modernity that characterises the Yorkshire countryside today. Peter's passion for nature shines through on every page, as he explains why our environment is so important - and what we can do to protect it for future generations.
As featured on BBC Breakfast. A warm, engaging and witty memoir from the star of Channel 5's The Yorkshire Vet. This is the life story of vet Peter Wright, charting his working relationship with the famous 'James Herriot', from work experience with him as a lad, to taking over his practice in the beautiful Yorkshire Dales. Packed full of laugh-out loud moments, heartbreaking stories and transporting tales of his love for the animals and people of this breathtaking part of the country. Covering his bucolic childhood growing up on a farm right through to the heady days of his successful Channel 5 TV series, Peter's warm nature and professional attitude shine through every page. 'Honest and refreshing' On: Yorkshire Magazine Includes a Foreword by Jim Wight, author of The Real James Herriot. What readers are saying: 'Fascinating and absolutely engrossing' 'One of the best books I've read this year' 'Peter has been a noble successor to James Herriot' Real reader reviews from GoodReads.com
We are all psychologists. As human beings, we all have intuitive beliefs and ideas about why people do the things they do, and the ability to form such beliefs is an important part of surviving and getting on in the world. Indeed those few individuals who lack this ability are severely disadvantaged. Studying psychology at a university level is both like and quite unlike these natural skills. Many of our beliefs about the social world are accurate, but some are unfortunately quite incorrect and misleading. How do we know when we are correct? How do we go about finding out? Our natural inclination is to seek evidence to confirm our beliefs, and therein lies prejudice. The answer from psychology is to form hypotheses and systematically test them against the evidence, and this is what makes psychology a science. This book aims to encourage and enable the reader to link a natural interest in human (and animal) behaviour with the sorts of models and theories that are used by academic psychologists. Part 1 covers the main areas of psychological endeavour, seeking to provide engaging examples of psychological questions, rather than to provide an exhaustive account. Part 2 addresses the business of living and studying at university, inviting the reader to reflect on what psychology has to say about being a student.
A study of one of the most significant medieval manuscripts containing music, and its owner, sheds light on many aspects of contemporary culture. Hermann Poetzlinger (+ 1469), the university-educated schoolmaster of the monastery of St Emmeram, Regensburg, was the creator of one of the largest and most intriguing collections of late-medieval polyphonic music to have survivedfrom Central Europe. His music book, the so-called 'St Emmeram Codex' (Munich, Bayerische Staatsbibliothek, Clm 14274), was compiled in the years immediately following his graduation from Vienna University in 1439. It contains aunique cross-section of polyphonic vocal music not only from the West but also from Central and Eastern Europe; moreover, it is only one among more than a hundred scholarly manuscripts that he copied or acquired during his career. This volume presents an in-depth study of the manuscript and of the professional networks and academic culture within which it was compiled; its context as part of one of the largest surviving personal libraries of its time is also explored. It will appeal to all those interested in early music and other aspects of late-medieval life and culture. Dr IAN RUMBOLD is an independent scholar; PETER WRIGHT is Professor of Music at the University of Nottingham.
This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone
The Watershed of Scotland is a line that separates East from West and divides those river basin areas which drain towards the North Sea on the one hand, and those which flow west into the Atlantic Ocean on the other. It meanders from Peel Fell on the English border all the way to the top at Duncansby Head: over 754 miles (1,200km) through almost every kind of terrain. The Watershed follows the high ground, and offers wide vistas down almost every major river valley, towards towns and communities, into the heartlands of Scotland. Walking with Wildness leads the reader through breathtaking, hitherto mostly unknown landscapes, providing valuable advice for walkers on the way.
Listening After Nature examines the constructions and erasures that haunt field recording practice and discourse. Analyzing archival and contemporary soundworks through a combination of post-colonial, ecological and sound studies scholarship, Mark Peter Wright recodes the Field; troubles conceptions of Nature; expands site-specificity; and unearths hidden technocultures. What exists beyond the signal? How is agency performed and negotiated between humans and nonhumans? What exactly is a field recording and what are its pedagogical potentials? These questions are operated by a methodology of listening that incorporates the spaces of audition, as well as Wright’s own practice-based reflections. In doing so, Listening After Nature posits a range of novel interventions. One example is the “Noisy-Nonself,” a conceptual figuration with which to comprehend the presence of reticent recordists. “Contact Zones and Elsewhere Fields” offers another unique contribution by reimaging the relationship between the field and studio. In the final chapter, Wright explores the microphone by tracing its critical and creative connections to natural resource extraction and contemporary practice. Listening After Nature auditions water and waste, infrastructures and animals, technologies and recordists, data and stars. It grapples with the thresholds of sensory perception and anchors itself to the question: what am I not hearing? In doing so, it challenges Western universalisms that code the field whilst offering vibrant practice-based possibilities.
Written by an experienced engineer, this new primer textbook covers all the basic techniques of model engineering: understanding engineering drawings; setting up a workshop; buying materials; marking out; sawing; filing; bending & forming metals; drilling & boring holes. The book includes a review of the properties and characteristics of engineering materials and describes the hardening of carbon steel for cutting tools in the home workshop. Sources of information for model engineers are described together with the principal types of activity and common modelling scales. Points for consideration when buying a lathe are covered, plus how it should be set up and operated. Also included is information on the preparation and sharpening of lathe tools and their use for the basic turning processes. A major chapter is dedicated to the adaptation of the lathe for milling and boring, and the use of the commonest types of milling cutter. Profusely illustrated with line drawings and photographs, this is a comprehensive guide aimed at students and practical people with little experience of working with metal and wishing to embark on this fascinating hobby.
This book is a practical guide to handling the stresses of Examinations and Performances. It is designed for students, performers in any discipline, parents, and anyone looking for a down to earth, straightforward approaching to dealing with the crucial aspects of performing under pressure or being in the spotlight. From first guiding the reader to learn how to breathe properly, through helping them gain an understanding of the nature of thought and the relevance of how to pay full attention in the present moment, Peter writes about the differences between learning, conditioning and performance. He goes on to list many resources and practical tips that are an innate part of our selves, and includes a number of 'case studies' that illuminate in a practical way many of the areas explored in the book.
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