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Based on extensive research and real-world examples, Pattern Breakers
upends accepted wisdom about how to achieve breakthrough success, and
provides a playbook for anyone launching a startup or creating a new
product.
Pattern Breakers had its roots in the time when Mike Maples, a seasoned
venture capitalist, was stumped, unable to get a grip on why some
businesses he funded ― X (formerly Twitter), Twitch, and Okta, for
example ― took off, while others, some deemed “most likely to succeed,”
shut their doors despite doing everything right. Was it dumb luck that
separated gold from dross?
What Maples and Stanford University’s Peter Ziebelman discovered
contradicts accepted wisdom and upends today’s formulaic approach to
entrepreneurship. They learned that pattern-breaking ideas radically
change the traditional rules, and are driven by people with the
independent-mindedness and courage to divert from the consensus.
With intriguing and entertaining storytelling based on a lifetime of
experience, Pattern Breakers vividly illustrates what differentiates
breakthrough ideas from those that initially seem promising but that
meet with mediocre results, and why others that initially seem unworthy
― and even idiotic ― end up radically changing how people live.
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