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Mass Moralizing: Marketing and Moral Storytelling examines the
narratives of today's brand marketing, which largely focuses on
creating an emotional attachment to a brand rather than directly
promoting a product's qualities or features. Phil Hopkins explores
these narratives' influence on how we think about ourselves and our
moral possibilities, our cultural ideas about morality, and our
relations to each other. He closely studies the relationship
between three interrelated dynamics: the power of narrative in the
construction of identity and world, the truth-telling pretenses of
mass marketing, and the growth of moralizing as the primary moral
discourse practice in contemporary consumer culture. Mass
Moralizing scrutinizes the way marketing speaks to us in explicitly
moralistic terms, significantly influencing how we think about
ourselves and our moral possibilities.
Mass Moralizing: Marketing and Moral Storytelling examines the
narratives of today's brand marketing, which largely focuses on
creating an emotional attachment to a brand rather than directly
promoting a product's qualities or features. Phil Hopkins explores
these narratives' influence on how we think about ourselves and our
moral possibilities, our cultural ideas about morality, and our
relations to each other. He closely studies the relationship
between three interrelated dynamics: the power of narrative in the
construction of identity and world, the truth-telling pretenses of
mass marketing, and the growth of moralizing as the primary moral
discourse practice in contemporary consumer culture. Mass
Moralizing scrutinizes the way marketing speaks to us in explicitly
moralistic terms, significantly influencing how we think about
ourselves and our moral possibilities.
How do you, as a busy security executive or manager, stay current
with evolving issues, familiarize yourself with the successful
practices of your peers, and transfer this information to build a
knowledgeable, skilled workforce the times now demand? With
Security Leader Insights for Business Continuity, a collection of
timeless leadership best practices featuring insights from some of
the nation's most successful security practitioners, you can. This
book can be used as a quick and effective resource to bring your
security staff up to speed on security's role in business
continuity. Instead of re-inventing the wheel when faced with a new
challenge, these proven practices and principles will allow you to
execute with confidence knowing that your peers have done so with
success. It includes chapters on the business resiliency and
emergency preparedness, leading during a crisis, corporate social
responsibility, and the Voluntary Private Sector Preparedness
Certification Program. Security Leader Insights for Business
Continuity is a part of Elsevier's Security Executive Council Risk
Management Portfolio, a collection of real-world solutions and
"how-to" guidelines that equip executives, practitioners, and
educators with proven information for successful security and risk
management programs.
The key for success of Pipeline Integrity Management resides in the
dynamic linkage and interaction between a management system (MS)
and an Integrity Management Program (IMP), known as Pipeline
Integrity Management System (PIMS), for continuously improving
pipeline integrity and sustaining risk reduction. This approach
enables organizations to obtain adequacy/completeness, timely
implementation, and effectiveness to achieve integrity goals,
objectives, and targets towards the safety of employees and the
public, the protection of the environment, and maintaining reliable
service. The contents of this book follow the PIMS process having
each applicable chapter use a PLAN-DO-CHECK-ACT (PDCA) process,
multiple examples from authors' experiences, and several graphs and
tables. This is intended to make it easier for the reader to become
the Hero of the Pipeline Integrity Story.
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