Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.

How do you, as a busy security executive or manager, stay current with evolving issues, familiarize yourself with the successful practices of your peers, and transfer this information to build a knowledgeable, skilled workforce the times now demand? With Security Leader Insights for Business Continuity, a collection of timeless leadership best practices featuring insights from some of the nation's most successful security practitioners, you can. This book can be used as a quick and effective resource to bring your security staff up to speed on security's role in business continuity. Instead of re-inventing the wheel when faced with a new challenge, these proven practices and principles will allow you to execute with confidence knowing that your peers have done so with success. It includes chapters on the business resiliency and emergency preparedness, leading during a crisis, corporate social responsibility, and the Voluntary Private Sector Preparedness Certification Program. Security Leader Insights for Business Continuity is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real-world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.

The key for success of Pipeline Integrity Management resides in the dynamic linkage and interaction between a management system (MS) and an Integrity Management Program (IMP), known as Pipeline Integrity Management System (PIMS), for continuously improving pipeline integrity and sustaining risk reduction. This approach enables organizations to obtain adequacy/completeness, timely implementation, and effectiveness to achieve integrity goals, objectives, and targets towards the safety of employees and the public, the protection of the environment, and maintaining reliable service. The contents of this book follow the PIMS process having each applicable chapter use a PLAN-DO-CHECK-ACT (PDCA) process, multiple examples from authors' experiences, and several graphs and tables. This is intended to make it easier for the reader to become the Hero of the Pipeline Integrity Story.