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AngelThink gives business founders and startups a distinct
competitive advantage when it comes to raising funds or getting
business angels to invest. Founders need to make investors love
them; to want them, the team and the business proposition more than
they'll like any other proposition - and investors see hundreds.
The author distils research and experience, the psychology of
influence and the wisdom of greats into 150 gems of insight to give
founders the edge in the fundraising contest. He shows founders
exactly what they need to do to make angels favour them over all
others, from before founders even begin a pitch to after the deal
is closed. He takes founders right inside an angel's head, analyses
the cognitive, emotional and chemical activity in successful
persuasion. In short, he tells founders exactly what they need to
know to make angels say yes. It's the goldmine book every founder
wishes they already had at the outset of their journey.
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