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"Sinatra with a cold is Picasso without paint, Ferrari without
fuel-only worse. For the common cold robs Sinatra of that
uninsurable jewel, his voice, cutting into the core of his
confidence." - Gay Talese In the winter of 1965, writer Gay Talese
set out for Los Angeles with an assignment from Esquire to write a
major profile on Frank Sinatra. When he arrived, he found the
singer and his vigilant entourage on the defensive: Sinatra was
under the weather, not available, and not willing to be
interviewed. Undeterred, Talese stayed, believing Sinatra might
recover and reconsider, and used the meantime to observe the star
and to interview his friends, associates, family members, and
hangers-on. Sinatra never did grant the one-on-one, but Talese's
tenacity paid off: his profile Frank Sinatra Has a Cold went down
in history as a tour de force of literary nonfiction and the advent
of the New Journalism. In this illustrated edition, Frank Sinatra
Has a Cold is published with an introduction by Talese,
reproductions of his manuscript pages, and correspondence.
Interwoven are photographs from the legendary lens of Phil Stern,
the only photographer granted access to Sinatra over four decades,
as well as from top photojournalists of the '60s, including John
Bryson, John Dominis, and Terry O'Neill. The photographs complement
Talese's character study, painting an incisive portrait of Sinatra
in the recording studio, on location, out on the town, and with the
eponymous cold, which reveals as much about a singular star persona
as it does about the Hollywood machine.
"Marketing Management and Strategy" is a concise and practical
management guide to the latest ideas in advanced Marketing and
Strategy. The authors show how to develop a marketing orientation
in the organisation and how this impacts on the ultimate corporate
goals of profit, growth and security. They then examine how
marketing strategies are developed and implemented through
effective product, pricing, distribution, communication and
services.
This is a core text for MBA Marketing Management course and for
university short courses for executives. This will also be suitable
for any undergraduates or postgraduates on marketing strategy
courses.
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