Dieses essential zeigt, welche ersten Schritte fur den Aufbau und die Pflege von Online-Prasenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle fur Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erlautert die Grundlagen des Suchmaschinen- (SEO und SEA) und Content-Marketings. Dabei geht er ausserdem auf die Wichtigkeit einer zugrundeliegenden Content-Strategie ein und erklart den wichtigen Schritt in die sozialen Medien. Viele Unternehmen moechten den Sprung ins Netz wagen und grundlegendes Wissen zu Online-Marketing ist extrem wertvoll, um in der grossen Informationsflut des Internets fur Endkunden weiterhin sichtbar zu bleiben. Die Umsetzung der Theorie in die Praxis wird fur sie durch den Einstieg eines fiktiven Traditionsunternehmens in die Online-Welt nachvollziehbar veranschaulicht.

Due to a wide-spread developing interest in ultrasound-guided pain intervention by clinicians, the demand for a practical reference material on this topic has grown simultaneously. This book thoroughly satisfies the need for such a reference, as it contains text written by experts in the field and a multitude of unique, educational illustrations. Spinal pain, the musculoskeletal system, and peripheral structures function as the fundamental items of discussion across three divided sections. In order to augment the reader's learning experience, the high-quality images found within each chapter provide step-by-step guidance on the various ultrasound scanning procedural processes. Additionally, tips and pearls for scan and injection supplement each chapter conclusion. Ultrasound for Interventional Pain Management: An Illustrated Procedural Guide is a pragmatic, indispensable resource that helps interested clinical practitioners enhance their visual memory and overall understanding of this method.

This comprehensive atlas, which includes a wealth of illustrations and anatomic pictures created by the editors, covers a broad range of both regional anesthesia and pain intervention techniques, including neuromodulation. The book is unique in that it covers ultrasound and fluoroscopic-guided techniques, as well as traditional landmark-guided techniques. The authors and editors are internationally renowned experts, and share extensive theoretic and practical insights into regional anesthesia, pain therapy and anatomic sciences for everyday practice. The book addresses the application of ultrasound and fluoroscopic guidance for pain interventions and provides detailed coverage of ultrasound-guided and landmark-guided regional anesthesia. The book represents a detailed guide to the application of regional anesthesia and pain medicine; furthermore, examples of medico-legal documentation are also included in this edition. The 5th edition of Regional Nerve Blocks in Anesthesia and Pain Medicine is practically oriented and provides essential guidelines for the clinical application of regional anesthesia. It is intended for anesthesiologists and all professionals engaged in the field of pain therapy such as pain specialists, surgeons, orthopedists, neurosurgeons, neurologists, general practitioners, and nurse anesthetists.