For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students' ability to use Excel-a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

This book sets out in graphic detail a hundred tips that cost very little but which will transform your car. For example, how a wire coat-hanger transforms an exhaust system so that it can survive the Sahara Desert, how a tube of bathroom silicone sealer waterproofs an engine, and how a garden chain ensures you don't break the engine-mountings. It offers simple, cost-effective, basic and reliable tips to ensure that any rally car stands a chance of reaching the finishing line. From the lanes of Devon at night, to romping the wilderness of Mongolia, this book is full of illustrated detailed tips, as well as pictures of typical low cost cars setting out on international events. If you are planning any road-based rally, don't even think of leaving home before you've read this book and implemented the tried and tested methods it describes so well.

Title: History of Mexico: her civil wars, and colonial and revolutionary annals, from the ... Spanish Conquest, 1520, to ... 1847; including an account of the war with the United States, etc.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The HISTORY OF COLONIAL NORTH AMERICA collection includes books from the British Library digitised by Microsoft. This collection refers to the European settlements in North America through independence, with emphasis on the history of the thirteen colonies of Britain. Attention is paid to the histories of Jamestown and the early colonial interactions with Native Americans. The contextual framework of this collection highlights 16th century English, Scottish, French, Spanish, and Dutch expansion. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Young, Philip; 1847. 564 p.; 8 . 9771.c.8.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

For its author the real reason for this full to the brim autobiography stretches back through the decades to one specially remembered day in his young teenage years when he was persuaded to appear in a bible class presentation of a St Francis of Assisi play as Brother Juniper. And then to the ignominy in his own mind, at least, of having to kneel before his best friend who just happened to be cast as St Francis only to be told by him and to the enthralled audience: "God made a great fool when he made thee Brother Juniper " In no way, of course, could that careless remark be described as insulting to all present at the performance. Maybe though to the character itself perhaps, but most certainly not to its portrayer who at that time merely happened to be a vulnerable, sensitive teenager. Immediately casting aside the experience for ever from his memory would perhaps have been the sensible course. Who knows what life with bring at that age anyway? Instead, it has constantly remained lurking at the back of his memory throughout a long working life full of twists and turns, sad times, good times, modest achievements and yes, three marriages as well for extra measure. Still asking himself though whether or not throughout it all he has unknowingly been a type-cast of Brother Juniper. Now, at 83, and with the autobiography published, he is waiting for the verdict of its readers. Clearly they will have much to assess about the author's many-sided life in doing so

An autobiographical account of the life of the award winning CIO Phil Young. The book covers his 'rags to riches' story and is interlaced with his observations on business life.

This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.