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For upper-level undergraduate and first-year MBA courses in
managerial and applied economics. This Global Edition has been
edited to include enhancements making it more relevant to students
outside the United States This text will excite readers by
providing a more linear progression, while proving the consistency
and relevance of microeconomic theory. The Seventh Edition welcomes
a new co-author, Stephen Erfle of Dickinson College, who has
contributed many revisions and improvements to the quantitative
sections of the text, as well as provided a major addition: the use
of Excel in the presentation of many of the numerical and graphical
illustrations presented throughout the text. To strengthen
students' ability to use Excel-a critical skill in today's job
market-new Excel Applications (Excel Apps) allow readers to turn
the static figures and tables in the text into dynamic
illustrations.
An autobiographical account of the life of the award winning CIO
Phil Young. The book covers his 'rags to riches' story and is
interlaced with his observations on business life.
Today almost everyone in the developed world spends time online and
anyone involved in strategic communication must think digitally.
The magnitude of change may be up for debate but the trend is
unstoppable, dramatically reconfiguring business models,
organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a
wholly new framework for understanding this reality, a reality that
is transforming the way both practitioners and theoreticians
navigate this fast-moving environment. Firmly rooted in empirical
research, and resisting the lure of over-optimistic communication
dreams, it explores both the potential that social media offers for
changing the relationships between organisations and stakeholders,
and critically analyses what has been achieved so far. This
innovative text will be of great interest to researchers, educators
and advanced students in strategic communications, public
relations, corporate communication, new media, social media and
communication management.
Today almost everyone in the developed world spends time online and
anyone involved in strategic communication must think digitally.
The magnitude of change may be up for debate but the trend is
unstoppable, dramatically reconfiguring business models,
organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a
wholly new framework for understanding this reality, a reality that
is transforming the way both practitioners and theoreticians
navigate this fast-moving environment. Firmly rooted in empirical
research, and resisting the lure of over-optimistic communication
dreams, it explores both the potential that social media offers for
changing the relationships between organisations and stakeholders,
and critically analyses what has been achieved so far. This
innovative text will be of great interest to researchers, educators
and advanced students in strategic communications, public
relations, corporate communication, new media, social media and
communication management.
Financial (or business) acumen is essential for all managers and
owners of businesses if they are to truly understand how to make
them successful. Yet, for general (non-financial) managers and
owners, business finance is often perceived to be "difficult"
and/or plain boring. This book, written by an experienced and
popular teacher of finance to thousands of non-financial managers,
explains in very simple but engaging terms what are the goals of a
business, how it is set up to make money, what are the key measures
of this financial health, and what are the key factors affecting
those measures. Concise and designed for great accessibility, this
is the dream-book for all those non-financial managers and owners
who want a quick and motivating read on finance in order to obtain
that necessary business acumen.
This book sets out in graphic detail a hundred tips that cost very
little but which will transform your car. For example, how a wire
coat-hanger transforms an exhaust system so that it can survive the
Sahara Desert, how a tube of bathroom silicone sealer waterproofs
an engine, and how a garden chain ensures you don't break the
engine-mountings. It offers simple, cost-effective, basic and
reliable tips to ensure that any rally car stands a chance of
reaching the finishing line. From the lanes of Devon at night, to
romping the wilderness of Mongolia, this book is full of
illustrated detailed tips, as well as pictures of typical low cost
cars setting out on international events. If you are planning any
road-based rally, don't even think of leaving home before you've
read this book and implemented the tried and tested methods it
describes so well.
Title: History of Mexico: her civil wars, and colonial and
revolutionary annals, from the ... Spanish Conquest, 1520, to ...
1847; including an account of the war with the United States,
etc.Publisher: British Library, Historical Print EditionsThe
British Library is the national library of the United Kingdom. It
is one of the world's largest research libraries holding over 150
million items in all known languages and formats: books, journals,
newspapers, sound recordings, patents, maps, stamps, prints and
much more. Its collections include around 14 million books, along
with substantial additional collections of manuscripts and
historical items dating back as far as 300 BC.The HISTORY OF
COLONIAL NORTH AMERICA collection includes books from the British
Library digitised by Microsoft. This collection refers to the
European settlements in North America through independence, with
emphasis on the history of the thirteen colonies of Britain.
Attention is paid to the histories of Jamestown and the early
colonial interactions with Native Americans. The contextual
framework of this collection highlights 16th century English,
Scottish, French, Spanish, and Dutch expansion. ++++The below data
was compiled from various identification fields in the
bibliographic record of this title. This data is provided as an
additional tool in helping to insure edition identification: ++++
British Library Young, Philip; 1847. 564 p.; 8 . 9771.c.8.
This scarce antiquarian book is a selection from Kessinger
Publishing's Legacy Reprint Series. Due to its age, it may contain
imperfections such as marks, notations, marginalia and flawed
pages. Because we believe this work is culturally important, we
have made it available as part of our commitment to protecting,
preserving, and promoting the world's literature. Kessinger
Publishing is the place to find hundreds of thousands of rare and
hard-to-find books with something of interest for everyone
For its author the real reason for this full to the brim
autobiography stretches back through the decades to one specially
remembered day in his young teenage years when he was persuaded to
appear in a bible class presentation of a St Francis of Assisi play
as Brother Juniper. And then to the ignominy in his own mind, at
least, of having to kneel before his best friend who just happened
to be cast as St Francis only to be told by him and to the
enthralled audience: "God made a great fool when he made thee
Brother Juniper " In no way, of course, could that careless remark
be described as insulting to all present at the performance. Maybe
though to the character itself perhaps, but most certainly not to
its portrayer who at that time merely happened to be a vulnerable,
sensitive teenager. Immediately casting aside the experience for
ever from his memory would perhaps have been the sensible course.
Who knows what life with bring at that age anyway? Instead, it has
constantly remained lurking at the back of his memory throughout a
long working life full of twists and turns, sad times, good times,
modest achievements and yes, three marriages as well for extra
measure. Still asking himself though whether or not throughout it
all he has unknowingly been a type-cast of Brother Juniper. Now, at
83, and with the autobiography published, he is waiting for the
verdict of its readers. Clearly they will have much to assess about
the author's many-sided life in doing so
This scarce antiquarian book is a selection from Kessinger
Publishing's Legacy Reprint Series. Due to its age, it may contain
imperfections such as marks, notations, marginalia and flawed
pages. Because we believe this work is culturally important, we
have made it available as part of our commitment to protecting,
preserving, and promoting the world's literature. Kessinger
Publishing is the place to find hundreds of thousands of rare and
hard-to-find books with something of interest for everyone!
This scarce antiquarian book is included in our special Legacy
Reprint Series. In the interest of creating a more extensive
selection of rare historical book reprints, we have chosen to
reproduce this title even though it may possibly have occasional
imperfections such as missing and blurred pages, missing text, poor
pictures, markings, dark backgrounds and other reproduction issues
beyond our control. Because this work is culturally important, we
have made it available as a part of our commitment to protecting,
preserving and promoting the world's literature.
This book is a facsimile reprint and may contain imperfections such
as marks, notations, marginalia and flawed pages.
This scarce antiquarian book is included in our special Legacy
Reprint Series. In the interest of creating a more extensive
selection of rare historical book reprints, we have chosen to
reproduce this title even though it may possibly have occasional
imperfections such as missing and blurred pages, missing text, poor
pictures, markings, dark backgrounds and other reproduction issues
beyond our control. Because this work is culturally important, we
have made it available as a part of our commitment to protecting,
preserving and promoting the world's literature.
This scarce antiquarian book is included in our special Legacy
Reprint Series. In the interest of creating a more extensive
selection of rare historical book reprints, we have chosen to
reproduce this title even though it may possibly have occasional
imperfections such as missing and blurred pages, missing text, poor
pictures, markings, dark backgrounds and other reproduction issues
beyond our control. Because this work is culturally important, we
have made it available as a part of our commitment to protecting,
preserving and promoting the world's literature.
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