0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R250 - R500 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Portrait of the Manager as a Young Author, Volume 12 - On Storytelling, Business, and Literature (Paperback): Philipp... Portrait of the Manager as a Young Author, Volume 12 - On Storytelling, Business, and Literature (Paperback)
Philipp Schoenthaler; Translated by Amanda DeMarco
R405 R326 Discovery Miles 3 260 Save R79 (20%) Ships in 9 - 15 working days

What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations. Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today, narrative is a privileged form of communication for organizations. In Portrait of the Manager as a Young Author, Philipp Schoenthaler explains this unlikely alliance between business and storytelling. The contradictions are immediately apparent. If, as the philosopher Hans Blumenberg writes, stories are told to pass the time, managers would seem to have little time to spare. And yet, Schoenthaler reports, stories are useful in handling complexity. When digital information flows too quickly and exceeds the capacity of the human brain, narrative can provide communicative efficiency and effectiveness. Words and numbers both vouch for truth, are both instrumentalized by management, and are inextricably interdependent. What happens, if narrative becomes ubiquitous? Does the commercialization of narratives have an effect on literature? Through the lens of storytelling, Schoenthaler explores the relationship between economics and literature and describes a form of writing that takes place in their shared spheres. Most books on storytelling in the corporate world are written by business writers; this book offers the perspective of an award-winning literary author, who considers both the impact of storytelling on business and the impact of business on literature.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Air Fryer - Herman's Top 100 Recipes
Herman Lensing Paperback R350 R235 Discovery Miles 2 350
Fine Living Kendall Office Chair (Light…
R2,499 R1,629 Discovery Miles 16 290
Cable Guys Controller and Smartphone…
R499 R409 Discovery Miles 4 090
LG 20MK400H 19.5" Monitor WXGA LED Black
R2,199 R1,699 Discovery Miles 16 990
Mountain Backgammon - The Classic Game…
Lily Dyu R575 R460 Discovery Miles 4 600
Efekto Cypermethrin - Emulsifiable…
R109 Discovery Miles 1 090
Understanding the Purpose and Power of…
Myles Munroe Paperback R280 R210 Discovery Miles 2 100
Puss In Boots 2 - The Last Wish
DVD R113 Discovery Miles 1 130
Loot
Nadine Gordimer Paperback  (2)
R383 R310 Discovery Miles 3 100
Sluggem Pellets (500g)
R234 Discovery Miles 2 340

 

Partners