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This book provides a new opportunity for corporate strategy
analysis within a Japanese context. It is the first academic
textbook to be published in English which regroups case studies to
emphasize key concepts in Japanese management. Where previous
literature has set a separate focus on cultural, managerial and
strategic variables, a holistic look is now taken at their
influence on effective decision-making.Over 11 detailed cases
depict issues in entering the Japanese market, strategic issues
when managing in Japan, marketing management, crisis management,
cross-cultural encounters and future technologies. The
sophistication and depth of these studies, along with their
teaching notes, provide the basis for pragmatic analysis.The
mysticism surrounding Japanese culture seems magnified by the
success of Japanese companies abroad, and the shortcomings of many
MNEs that entered Japan ineffectively. Studying the empirical
implications of these issues is a helpful exercise to develop more
acute management reflexes in a Japanese setting.The book's
carefully laid out cases will benefit business and humanities
students who are researching Japan, as well as professionals who
work within this sphere.
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