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General Principles Of Commercial Law (Paperback, 10th Edition): Heinrich Schulze, Tukishi Manamela, Philip Stoop, Ernest... General Principles Of Commercial Law (Paperback, 10th Edition)
Heinrich Schulze, Tukishi Manamela, Philip Stoop, Ernest Manamela, Eddie Hurter, … 1
R795 R716 Discovery Miles 7 160 Save R79 (10%) Ships in 4 - 8 working days

General Principles of Commercial Law is a concise compendium written specifically for non-law students. Written by experienced commercial law lecturers in the Department of Mercantile Law at the University of South Africa as well as the University of Johannesburg, it has been a prescribed text for undergraduate non-law students at various South African tertiary institutions for the past 32 years.

General Principles of Commercial Law provides students with a succinct exposition of the general principles of commercial law. It covers a wide range of topics influenced by the registration requirements of the Independent Regulatory Board for Auditors.

The tenth edition has been updated to reflect recent statutory and other developments in commercial law and includes:

  • A revised chapter 16 on credit agreements to reflect recent amendments to the National Credit Act 34 of 2005, as well as a newly added introduction to the broad framework and aims of the Protection of Personal Information Act 4 of 2013.
  • A revised and updated chapter 24 that deals with various aspects and recent developments in banking law, including a discussion of selected aspects of the South African Post Bank Limited Amendment Act 10 of 2023; and the Conduct of Financial Bill, which represents the next phase in the Twin Peaks legislative reform process for market conduct. Chapter 24 now also includes a discussion of the Corporation for Deposit
  • Insurance that was launched in 2024, as well as an update of recent developments in the field of stokvels.
  • An expanded and updated chapter 25 on methods of payment, which includes a discussion of selected modern types of digital payment and other developments in the sphere of payments, including forex apps; contactless payment or tapping; and cost-effective payment options to local consumers.
  • A new chapter 26 on financial technology, that includes a discussion of digital and virtual currencies; cryptocurrencies; blockchain; smart contracts; and fintech and digital and currency regulation in South Africa.
  • A new chapter 27 on the important aspect of financial inclusion, including the elements of financial inclusion measures; types of financial exclusion; and legislative and other measures to improve financial inclusion.
Platter's South African Wine Guide 2025 (Hardcover, 45th Edition): Philip Van Zyl Platter's South African Wine Guide 2025 (Hardcover, 45th Edition)
Philip Van Zyl
R427 R400 Discovery Miles 4 000 Save R27 (6%) In Stock

Since 1980, Platter’s by Diners Club has been the wine lover's must-have companion for exploring the world of South African wine. The guide’s independent ratings and reviews are the result of a best-of-both worlds system of sighted and blind tastings.

This 45th anniversary edition features over 8,000 wines from more than 900 producers, along with 100-point equivalents for the familiar star ratings, and useful information for learning about and travelling in our beautiful winelands.

Understanding Macroeconomics (Paperback, 2nd ed): Philip Mohr, Cecilia van Zyl, Anmar Pretorius Understanding Macroeconomics (Paperback, 2nd ed)
Philip Mohr, Cecilia van Zyl, Anmar Pretorius 6
R471 Discovery Miles 4 710 View more sellers Ships in 7 - 10 working days

Macroeconomics is concerned with the economy as a whole. In macroeconomics, we develop an overall view of the economic system and we study total (or aggregate) economic behaviour. The emphasis is on topics such as total production, income and expenditure, economic growth, aggregate unemployment, the general price level, inflation and the balance of payments. Macroeconomics is therefore the world of totals.

This second edition of Understanding macroeconomics is a comprehensive revision and restructuring of the first edition, but still against a contemporary South African background. The major changes include the following: the chapter on money has been expanded and moved forward, and the material on the Keynesian model has been consolidated in two separate chapters, instead of being spread over different chapters . There is also a greater emphasis on the role of monetary and fiscal policy. New topics include the role of the ratings agencies and the notion of "radical economic transformation".

As in the first edition, the easy style and practical examples make the content extremely accessible. A wealth of relevant information about the South African economy is also provided. A companion to this book, Understanding microeconomics, is also available.

Kruger Birds - A Safari Guide (Paperback, Revised 2nd Edition): Philip van den Berg, Ingrid van den Berg, Heinrich van den Berg Kruger Birds - A Safari Guide (Paperback, Revised 2nd Edition)
Philip van den Berg, Ingrid van den Berg, Heinrich van den Berg 1
R350 R323 Discovery Miles 3 230 Save R27 (8%) Ships in 5 - 10 working days

A pocket-sized safari guide featuring the birds of the Kruger.

Birding is becoming more popular than ever and this book will make it easier for readers to become familiar with the birds that are most often seen on game drives in the Greater Kruger area.

Kruger Birds is a comprehensive guidebook that covers 447 Greater Kruger species.

Governing Complex City-Regions In The Twenty-First Century - Brazil, Russia, India, China And South Africa (Paperback): Philip... Governing Complex City-Regions In The Twenty-First Century - Brazil, Russia, India, China And South Africa (Paperback)
Philip Harrison
R430 R397 Discovery Miles 3 970 Save R33 (8%) Ships in 5 - 10 working days

Provides a comparative study of the complex governance challenges confronting city-regions in each of the BRICS countries. It traces how governance approaches emerge from the disparate intentions, actions and practices of multiple collaborating and competing actors, working in diverse contexts of political settlement and culture.

The scale and pace of urban change in the recent past has been disorienting. As individual cities evolve into complex urban agglomerations, scholars battle to find adequate vocabularies for contemporary urban processes while practitioners search for meaningful governance responses. Governing Complex City-Regions in the Twenty-first Century explores the ongoing evolution of metropolitan governance as diverse urban agents grapple with the dilemmas of collective action across multi-layered and fragmented institutions, in contexts where there are also manifold centres of influence and decision-making.

Whereas much of the existing literature is founded on the settled urban contexts of Western Europe and North America this book draws on the experiences of the BRICS countries (Brazil, Russia, India, China and South Africa). The author shows that governance approaches are rarely designed but emerge, rather, from the disparate intentions, actions and practices of multiple collaborating and competing actors working within diverse contexts of political settlement and political culture. Intended for students, academics and professionals, the book does not offer packaged solutions or easy answers to the challenges of urban governance, but it does show the value of comparative study in inspiring new thought and perspectives, which could lead to improved governance practice within South African contexts.

Economics For South African Students (Paperback, 6th Edition): Philip Mohr Economics For South African Students (Paperback, 6th Edition)
Philip Mohr
R830 Discovery Miles 8 300 View more sellers Ships in 7 - 10 working days

Like its predecessors, the sixth edition of Economics for South African students is a comprehensive introduction to economics in general, set against a contemporary South African background. The easy style and many practical examples make this publication extremely accessible.

The book covers all the material usually prescribed for introductory courses, and it lays a solid foundation for intermediate and advanced studies in economics. The sixth edition is a unique textbook. A number of experts have contributed short pieces under the collective title In the real world. We trust that these examples and case studies will be put to good use by lecturers (eg in discussion classes) while also providing students with more practical material to enhance their coursework.

Some of the topics covered by the In the real world pieces include:

  • #Fees must fall ... to zero?Does free higher education exist?
  • Land reform
  • Nationalisation of the SARB
  • What should the SARB target?
  • Are tax incentives a good idea?
A Guide To SQL (Paperback, 10th edition): Philip Pratt, Hassan Afyouni, Mark Shellman, Mary Last A Guide To SQL (Paperback, 10th edition)
Philip Pratt, Hassan Afyouni, Mark Shellman, Mary Last
R1,304 R1,209 Discovery Miles 12 090 Save R95 (7%) Ships in 10 - 15 working days

Master today's SQL programming principles and learn how to most effectively apply your SQL skills with Shellman/Afyouni/Pratt/Last's A GUIDE TO SQL, Tenth Edition. This edition's leading approach combines straightforward instruction and extensive hands-on exercises with a strong foundation and emphasis on today's actual business applications. This edition introduces basic SQL commands in the context of an intriguing, ongoing case in which a business uses SQL to manage orders, items, customers and sales reps. This edition emphasizes how to apply fundamental principles and strengthen your programming practices, regardless of the database environment. You work with examples from the latest versions of MySQL, the world's most popular open source, free database, as well as Oracle (R) and Microsoft (R) SQL Server. In addition, MindTap digital learning solution is available to help you strengthen your SQL skills.

Die Tantes van Atlantis - plus 99 ander limericke vir vrypostige kinders (Afrikaans, Hardcover): Philip de Vos Die Tantes van Atlantis - plus 99 ander limericke vir vrypostige kinders (Afrikaans, Hardcover)
Philip de Vos; Illustrated by Piet Grobler
R230 R216 Discovery Miles 2 160 Save R14 (6%) In Stock

Ontdek die betowerende wêreld van limericke saam met Philip de Vos en Piet Grobler in hierdie splinternuwe bundel! Laat jou verbeelding bokspring terwyl jy deur die kleurryke bladsye blaai wat vol grappige, soms tong-in-die-kies avonture en vrolike verse is.

Philip de Vos leer in die voorwoord vir lesers wat presies ’n limerick is, hoe dit rym, en die spesifieke ritme wat elke limerick so uniek maak. Met eiesoortige, kleurryke illustrasies deur Piet Grobler is daar iets vir elke leser om te geniet.

Die tantes van Atlantis is ’n boek wat oud en jonk nie net sal laat glimlag nie, maar ook laat besef hoe vermaaklik limericke kan wees. Hierdie boek is ’n fees vir almal wat hou van lag en lees!

Books That Matter - David Philip Publishers During The Apartheid Years (Paperback): Marie Philip Books That Matter - David Philip Publishers During The Apartheid Years (Paperback)
Marie Philip
Sold By Aristata Bookshop - Fulfilled by Loot
R262 Discovery Miles 2 620 Ships in 2 - 4 working days

South Africa in the 1970s was a divided and increasingly traumatised country, seemingly permanently in the toils of apartheid, and with little space available for open discussion of apartheid policies or awareness of just what those policies were meaning in the lives of people. It was in this context that David Philip, a South African already involved for several years in publishing, became convinced there must be more opportunity for books with informed discussion and debate to be written and published within the country.

He persuaded his wife Marie, also with publishing experience, that they could together set up their own independent publishing company, to publish 'Books that matter for Southern Africa'- in social history, politics, literature, or whatever, good of their kind and ready to challenge mainstream apartheid thinking.

This is an anecdotal account - a memoir - of the lows and highs of a small, cheerful, underfunded but vibrant 'oppositional' publishing company, David Philip Publishers, from the year 1971 through to the birth of the new South Africa.

Novelist As A Vocation (Paperback): Haruki Murakami Novelist As A Vocation (Paperback)
Haruki Murakami; Translated by Philip Gabriel, Ted Goossen
R295 R272 Discovery Miles 2 720 Save R23 (8%) Ships in 5 - 10 working days

"Words have power. Yet that power must be rooted in truth and justice. Words must never stand apart from those principles."

Readers who have long wondered where the mysterious novelist gets his ideas and what inspires his beautifully surreal worlds will be fascinated by this highly personal look at the craft of writing.

In this engaging book, the internationally best-selling author shares with readers what he thinks about being a novelist; his own origins as a writer; and his musings on the sparks of creativity that inspire other writers, artists, and musicians.

Economic Indicators (Paperback, 6th ed): Philip Mohr, Derek Yu, Sandra Adendorff Economic Indicators (Paperback, 6th ed)
Philip Mohr, Derek Yu, Sandra Adendorff
R494 Discovery Miles 4 940 View more sellers Ships in 7 - 10 working days

Economic indicators covers all the recent revisions of the GDP, the CPI, the PPI, the various labour market surveys, the balance of payments and other economic indicators. All the data that are used to illustrate and explain the various indicators have been updated and, as always, a wealth of data on the South African economy is provided.

Research Methodology - Business And Management Contexts (Paperback, 2nd Edition): Emma Bell, Alan Bryman, Bill Harley, Philip... Research Methodology - Business And Management Contexts (Paperback, 2nd Edition)
Emma Bell, Alan Bryman, Bill Harley, Philip Hirschsohn
R587 Discovery Miles 5 870 View more sellers Ships in 6 - 10 working days

Research Methodology: Business and Management Contexts 2e provides students with a clear conceptual framework for conducting research in a step-by-step manner. While the textbook is pragmatic in its approach, it equips students to use different research traditions and methods.

The textbook follows a problem-solving approach which is suitable to the current business environment. South African examples provide students with practical examples of what they are likely to encounter when doing research and writing assignments.

The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write up research reports and make recommendations.

Kgalagadi Self-Drive Birds (Hardcover): Philip van den Berg, Ingrid van den Berg Kgalagadi Self-Drive Birds (Hardcover)
Philip van den Berg, Ingrid van den Berg
R585 R530 Discovery Miles 5 300 Save R55 (9%) Ships in 5 - 10 working days

Explore the fascinating world of birds in the Kgalagadi Transfron- tier Park with “Kgalagadi Self-Drive Birds.” This book is a com- prehensive guide dedicated to the remarkable adaptation of bird species in one of the most extreme environments on Earth.

The Kgalagadi Transfrontier Park, with its expansive blue skies, red dunes, and sparse vegetation, provides a unique back- drop for birdwatching. This guide is meticulously crafted to offer bird enthusiasts and casual observers alike a deeper understand- ing of the diverse avian life that calls this arid savanna home. Inside, you’ll find detailed cutout images of each bird species, making identification easy and engaging. Alongside these imag- es, the book provides in-depth information on the unique adapta- tions that enable these birds to thrive in the harsh conditions of the Kgalagadi. From temperature fluctuations that can swing from -10°C at night to 45°C during the day, to the scarcity of water and the fierce dust storms, the resilience of these birds is truly awe-inspiring.

Each section of the book focuses on different bird species, highlighting their behaviors, habitats, and survival strategies. Learn how raptors soar majestically over the dunes, how songbirds find sustenance in the sparse vegetation, and how each species has evolved to make the most of the challenging environment. “Kgalagadi Self-Drive Birds” is an invaluable resource for anyone interested in understanding the intricate balance of life in the Kgalagadi. Whether you’re planning a self-drive safari or simply intrigued by bird adapta- tion, this book offers a wealth of knowledge and visual delight.

Embark on a journey through the Kgalagadi and discover the incredible stories of its avian inhabitants.

His Dark Materials - Gift Edition including all three novels: Northern Lights, The Subtle Knife and The Amber Spyglass... His Dark Materials - Gift Edition including all three novels: Northern Lights, The Subtle Knife and The Amber Spyglass (Hardcover, Special edition)
Philip Pullman; Introduction by Lucy Hughes-Hallett 5
R811 R702 Discovery Miles 7 020 Save R109 (13%) Ships in 9 - 17 working days

Now a major critically acclaimed BBC series This special collection features all three titles in the award-winning trilogy: Northern Lights, The Subtle Knife and The Amber Spyglass. Northern Lights Lyra Belacqua lives half-wild and carefree among the scholars of Jordan College, with her daemon familiar always by her side. But the arrival of her fearsome uncle, Lord Asriel, draws her to the heart of a terrible struggle - a struggle born of Gobblers and stolen children, witch clans and armoured bears. The Subtle Knife Lyra finds herself in a shimmering, haunted otherworld - Cittagazze, where soul-eating Spectres stalk the streets and wingbeats of distant angels sound against the sky. But she is not without allies: twelve-year-old Will Parry, fleeing for his life after taking another's, has also stumbled into this strange new realm. On a perilous journey from world to world, Lyra and Will uncover a deadly secret: an object of extraordinary and devastating power. And with every step, they move closer to an even greater threat - and the shattering truth of their own destiny. The Amber Spyglass Will and Lyra, whose fates are bound together by powers beyond their own worlds, have been violently separated. But they must find each other, for ahead of them lies the greatest war that has ever been - and a journey to a dark place from which no one has ever returned . . .

On the Water! (Paperback): Claire Philip On the Water! (Paperback)
Claire Philip
R212 Discovery Miles 2 120 Ships in 12 - 19 working days

It's time to travel over (and under) the waves, and find out all about different watercraft, from surfboards to sailing ships. Charmingly illustrated characters bring water transport to life for little ones. Learn the key features of a rescue hovercraft, see inside a holiday motorboat, and dive down deep with a submarine!

100 Facts British History (Paperback): Philip Steele 100 Facts British History (Paperback)
Philip Steele
R279 Discovery Miles 2 790 Ships in 12 - 19 working days

The fantastically successful 100 Facts series takes a tour of British history, from Stone Age times through to the modern age. Discover masses of information about Celts and Romans, knights and castles, kings and queens, and battles and wars. Covering a wide range of topics from life in the Middle Ages to the might of the Victorian Empire, exactly 100 numbered facts will challenge children, acting as an incentive as they make their way through the book. Packed with beautiful artwork, and featuring fun panels containing activities, quizzes and hilarious cartoons, 100 Facts is the perfect introduction to this fascinating topic.

Sixty Harvests Left - How To Reach A Nature-Friendly Future (Paperback): Philip Lymbery Sixty Harvests Left - How To Reach A Nature-Friendly Future (Paperback)
Philip Lymbery
R375 R335 Discovery Miles 3 350 Save R40 (11%) In Stock

Taking its title from a chilling warning made by the United Nations that the world's soils could be lost within a lifetime, Sixty Harvests Left uncovers how the food industry is threatening the planet. Put simply, without soils there will be no food: game over. And time is running out.

From the United Kingdom to Italy, from Brazil to the Gambia to the USA, Philip Lymbery, the internationally acclaimed author of Farmageddon, goes behind the scenes of industrial farming and confronts 'Big Agriculture', where mega-farms, chemicals and animal cages are sweeping the countryside and jeopardising the air we breathe, the water we drink, the food we eat and the nature that we treasure.

In his investigations, however, he also finds hope in the pioneers who are battling to bring landscapes back to life, who are rethinking farming methods, rediscovering traditional techniques and developing technologies to feed an ever-expanding global population.

Impassioned, balanced and persuasive, Sixty Harvests Left not only demonstrates why future harvests matter more than ever, but reveals how we can restore our planet for a nature-friendly future.

Tourism - A temporal analysis (Hardcover): Philip Goulding Tourism - A temporal analysis (Hardcover)
Philip Goulding
R3,109 Discovery Miles 31 090 Ships in 12 - 19 working days

Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment. Divided into four parts, Tourism: A temporal analysis looks at: * The dimensions and relationships between time and tourism: the causal reasons for seasonality in tourism, links between seasonal variations and visitation and why people travel when they do. * The operational dimensions of temporality: the challenges of 'peak season' and 'low season', pricing, planning, managing the labour demands and yield systems. * Strategic responses to temporal variation: the role of temporality/seasonal variation as a policy issue, the role of festivals and events in combatting temporality and the effect of social media. * The End of Temporality?: the rise of 'year-round ' tourism, its enablers and its’ resulting effects both positive nad negative in the industry, the environments and the economy. With contributions from international experts from academia and industry, this text uses case students and vignettes throughout to contextualise the theory and enabling students to have a better understanding in order to critique and question the issues discussed.

The History Book (Hardcover): Philip Steele The History Book (Hardcover)
Philip Steele
R380 Discovery Miles 3 800 Ships in 12 - 19 working days

These books are the ultimate guides, with hundreds of incredible facts, stunning photographs and artworks and fantastic design. Kids aged 9+ will be enthralled and excited from start to finish.

Principles of Marketing (Paperback, 14th Edition): Philip Kotler, Gary Armstrong Principles of Marketing (Paperback, 14th Edition)
Philip Kotler, Gary Armstrong
R518 Discovery Miles 5 180 Ships in 12 - 19 working days
Human Trafficking in South Africa (Paperback): Philip Frankel Human Trafficking in South Africa (Paperback)
Philip Frankel
R340 R314 Discovery Miles 3 140 Save R26 (8%) Ships in 5 - 10 working days

South Africa has the unfortunate distinction of being one of the top-ten worldwide routes for trafficking in persons, or TIP, a massive phenomenon fuelled by poverty, forced migration, government corruption, and digital communications that decrease the distance between victim and perpetrator. In his deep study of human trafficking in South Africa, Philip Frankel explores the nature of TIP, considers its manifestations in sex, child, labour, and organ trafficking, assesses its social impact, and evaluates the various counter-trafficking programs that have emerged in the region in recent years.

Business Management in Practice (Paperback): Philip Kelly Business Management in Practice (Paperback)
Philip Kelly
R1,495 Discovery Miles 14 950 Ships in 12 - 19 working days
Philip's Spain and Portugal Road Map (Sheet map): Philip's Maps Philip's Spain and Portugal Road Map (Sheet map)
Philip's Maps
R214 Discovery Miles 2 140 Ships in 12 - 19 working days

Philip's latest super-clear road map of Spain and Portugal has been fully updated with the latest tourist, heritage and driving information. 'THE CLEAREST AND MOST DETAILED MAPS OF EUROPE' - David Williams MBE, former CEO Gem Motoring Assist The bestselling fold-out road map for navigating in Spain and Portugal has been updated for all travellers wanting to go places in the Iberian peninsula. Whether driving through the most spectacular scenic routes the countries have to offer or tracking your city-to-city travel, this handy map has all you need. - Super-clear scale 1:1,110,000 (17.5 miles to 1 inch) - Key driving information: motorways (toll, pre-pay and free), mountain passes, railways, road numbers (European and local), plus distances between towns - Fully revised and up-to-date with the latest tourist and leisure information - Scenic routes clearly highlighted - Places of interest added: from castles, historic houses, beaches and national parks to theme parks, places of worship and ancient monuments - Includes the islands of Majorca, Minorca and Ibiza - Double-sided maps - more for your money and easier to use - Detailed city plans: Alicante, Barcelona, Lisbon, Madrid and Seville - Full index of place names - Major city location maps In fact, everything you need for your trip to Spain and Portugal.

Prente By 'n Uitstalling (Afrikaans, Hardcover): Philip de Vos Prente By 'n Uitstalling (Afrikaans, Hardcover)
Philip de Vos; Illustrated by Piet Grobler
R75 Discovery Miles 750 Ships in 4 - 8 working days

Nadat Moessorgski na ’n uitstalling van skilderye van sy gestorwe vriend Viktor Hartmann gegaan het, het hy in 1874 ’n klavierwerk geskryf wat in 1922 deur Ravel georkestreer is en as gevolg van die orkesweergawe beroemd geword het. Philip de Vos het met sy verse die werk gemoderniseer om dit meer toegangklik vir moderne lesers te maak, terwyl dit steeds die gevoel van hierdie klassieke meesterwerk behou. Die prettige en slim Prente by ’n uitstalling beeld die besoeker uit soos hy van die een skildery na die volgende beweeg.

Principles of Marketing, Global Edition + MyLab Marketing  with Pearson eText (Package) (Paperback, 19th edition): Philip... Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package) (Paperback, 19th edition)
Philip Kotler, Gary Armstrong
R2,650 Discovery Miles 26 500 Ships in 12 - 19 working days

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

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