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Americans have always had a love-hate relationship with
possessions. Early Americans suspected luxuries as a corrupting
force that would lead to an aristocracy. In Purchasing Identity in
the Atlantic World, Phyllis Whitman Hunter demonstrates how elite
Americans not only became infatuated with their belongings, but
also avidly pursued consumption to shape their world and proclaim
their success. In eighteenth-century New England harbor towns, the
commercial gentry led their communities into full participation in
a flourishing Anglo-American consumer culture. Affluent traders
constructed roads, wharves, and warehouses, built mansions and
assembly buildings, adopted new forms of sociability, and fostered
the rise of the public sphere. Using case studies of influential
merchant families, Hunter brings alive the process by which Boston
and Salem evolved from Puritan towns dominated by families of
English origin to Georgian provincial cities open to a diversity of
religious affiliations and European ethnicities. Hunter then
explores how revolutionary politics overturned polite society and
transformed the meanings of possessions. Patriots threw tea to the
fish in Boston Harbor, donned homespun at Harvard commencements,
and transformed a silver punch bowl into an icon of liberty. The
wealthy either espoused republican values and muted their material
displays or fled to exile. Purchasing Identity in the Atlantic
World, reveals a critical link in the complex relationship between
capitalism and culture: the process by which material goods become
symbols of profound social and cultural significance.
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