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The volume traces the history of tin signs in Italy from their
birth to their diffusion, from 1890 to 1950, using a selection of
almost one thousand works. novel and exciting journey that will
allow the reader to grasp the essential difference between a tin
sign and an advert on paper: what varies is not only the support,
in reality, but also its function as an advertising instrument and
its various fields of application. Alongside an army of anonymous
designers and illustrators and other sometimes better-known
painters, we find the names of the great poster artists of the era
- Cappiello, Dudovich, Mauzan, Sepo - who sign off these little big
masterpieces in tin, using vivacious and brilliant colours. Text in
English and Italian.
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