The book reflects on the discreet influence of Hindutva in situations/places outside or at the margins of its organisational and mobilisational arena, where people denying any commitment to the Sangh Parivar, incidentally, show affinities and parallelisms with its discourse and practice. This study looks at Hindutva's entrenchment not so much as an orchestration from above but more as an outcome of a process that evolves in relation to specific social and cultural milieus. The contributors analyse Hindutva's entrenchment, emphasising on the ethnography of the forms of mediation and/or convergence produced in certain contexts. The 11 case studies highlight three different dynamics of Hindutva's cultural entrenchment. The first section gathers cases where RSS-affiliated organisations have set up specific cultural or artistic programmes at the regional level, involving the meditation of local people whose interest in these programmes does not necessarily mean that they endorse the Hindutva agenda completely. The next deals with convergence and refers to cases where the followers gather around a charismatic personality, whose precepts and practice may bring them towards a closer affinity with the Hindutva programme. The last section deals with the contexts of resistance, where social milieus engaged in opposing Hindutva may, in fact, paradoxically, and even inadvertently, imbibe some of its ideas and practices in order to contest its claims.

The book reflects on the discreet influence of Hindutva in situations/places outside or at the margins of its organisational and mobilisational arena, where people denying any commitment to the Sangh Parivar, incidentally, show affinities and parallelisms with its discourse and practice. This study looks at Hindutva 's entrenchment not so much as an orchestration from above but more as an outcome of a process that evolves in relation to specific social and cultural milieus.

The contributors analyse Hindutva 's entrenchment, emphasising on the ethnography of the forms of mediation and/or convergence produced in certain contexts. The 11 case studies highlight three different dynamics of Hindutva 's cultural entrenchment. The first section gathers cases where RSS-affiliated organisations have set up specific cultural or artistic programmes at the regional level, involving the meditation of local people whose interest in these programmes does not necessarily mean that they endorse the Hindutva agenda completely. The next deals with convergence and refers to cases where the followers gather around a charismatic personality, whose precepts and practice may bring them towards a closer affinity with the Hindutva programme. The last section deals with the contexts of resistance, where social milieus engaged in opposing Hindutva may, in fact, paradoxically, and even inadvertently, imbibe some of its ideas and practices in order to contest its claims.

This volume explores how the Bharatiya Janta Party (BJP) won the 2014 Parliamentary elections with such an unprecedented majority, and what that victory means for politics in general and Indian politics in particular. It opens up space for new theoretical and methodological reflections on electoral democracy, critically taking on such salient issues as development, terrorism, charisma, media, new mechanisms of mobilization, nationalism, rumour, religion, regionalism, polarisation, space, Muslim vote, and caste. This volume is distinct in its ability to focus squarely on the empirical acts of voting. It sociologically and historically examines the enduring as well as changing institutional, social, political, and cultural landscapes in which voting takes place. Unlike most other studies on elections in India, this book puts human subjectivity at the centre of election studies. The anthropological-sociological perspective the volume places before readers draws on political-social theory whereby the volume also examine the larger and changing contours of modernity, democracy and elections being its key faces. As such the volume situates the 2014 elections in relation to changing nature and forms of elections and democracy globally, in particular in conversation with those in the democratic nation-states in the West.