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Nutzung Virtueller Welten Zur Kundenintegration in Die Neuproduktentwicklung - Eine Explorative Untersuchung Am Beispiel Der... Nutzung Virtueller Welten Zur Kundenintegration in Die Neuproduktentwicklung - Eine Explorative Untersuchung Am Beispiel Der Automobilindustrie (German, Paperback, 2010 ed.)
Prof Dr Dodo Knyphausen-Aufsess; Julia Christina Daecke
R1,724 Discovery Miles 17 240
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Julia Daecke untersucht das Konzept der interaktiven Wertschopfung zwischen Unternehmen und Kunden. Sie uberpruft, was das neuartige Phanomen der internetbasierten 3D-Welten in diesem Zusammenhang leisten kann."

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