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Multinationale Unternehmen Und Die Base of the Pyramid - Neue Perspektiven Von Corporate Citizenship Und Nachhaltiger... Multinationale Unternehmen Und Die Base of the Pyramid - Neue Perspektiven Von Corporate Citizenship Und Nachhaltiger Entwicklung (German, Paperback, 2009 ed.)
Prof Dr Gerd Rainer Wagner; Rudiger Hahn
R1,570 Discovery Miles 15 700
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Rudiger Hahn diskutiert mit dem Ansatz Base of the Pyramid" Geschaftsmodelle, die die Armsten der Armen" in effiziente Marktstrukturen und unternehmerische Wertschopfungsketten einbinden sollen. Er untersucht, ob und wie solche Geschaftsmodelle entwicklungs- und nachhaltigkeitsfordernd sind, und setzt sich intensiv mit der aktuellen Diskussion um Corporate Citizenship und Corporate Responsibility auseinander.
"

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