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Informationsqualitat bei Transaktionen im Internet - Eine informationsoekonomische Analyse der Bereitstellung und Verwendung... Informationsqualitat bei Transaktionen im Internet - Eine informationsoekonomische Analyse der Bereitstellung und Verwendung von Informationen im Internet (German, Paperback, 2005 ed.)
Prof Dr Mario Rese; Gernot Grafe
R1,940 Discovery Miles 19 400
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Gernot Grafe identifiziert die aus der Perspektive der Nachfrager relevanten Informationsqualitatskriterien und zeigt Verkaufern im Internet Strategien fur die Informationsbereitstellung auf. Kaufer konnen mit dem Wissen uber diese Strategien das Verhalten der Verkaufer antizipieren und sich vor betrugerischen Transaktionen schutzen."

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