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Strategisches Wertschoepfungsdesign - Ein konzeptioneller Ansatz zur innovativen Gestaltung der Wertschoepfung (German,... Strategisches Wertschoepfungsdesign - Ein konzeptioneller Ansatz zur innovativen Gestaltung der Wertschoepfung (German, Paperback, 2005 ed.)
Prof Dr Michael Mirow; Roland Kraus
R1,879 Discovery Miles 18 790
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Roland Kraus zeigt in seinem Stufenmodell, dass ein Unternehmen Zukunftsbilder entwerfen und in zukunftige Wertschoepfungspotenziale ubersetzen muss. Aus deren Vielzahl muss es seine zukunftige Rolle - und damit sein zukunftiges Kerngeschaft - ableiten und die strategisch kritischen Wertschoepfungselemente identifizieren, die es zu besetzen gilt.

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