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Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumguterherstellern - Eine empirische Untersuchung der... Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumguterherstellern - Eine empirische Untersuchung der Handlerperspektive (German, Paperback, 2007 ed.)
Prof Dr Ulrich Thonemann; Karl-Hendrik Magnus
R1,935 Discovery Miles 19 350
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Auf der Basis einer der bislang grossten europaweiten Untersuchungen zum Supply-Chain-Management im Handel zeigt Karl-Hendrik Magnus, dass der Erfolg von Supply Chains massgeblich durch die Gestaltung der Kooperation zwischen Einzelhandel und Herstellern beeinflusst wird und dass nicht jede Kooperationsform leistungssteigernd wirkt: Wahrend intensiver Informationsaustausch und hohe Transparenz erstrebenswert sind, lohnt sich eine enge Verzahnung der Prozesse meist nicht."

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