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Redefining the concept of new media in China, this cutting edge
book discusses the impact of social media on Chinese public life.
Examining its characteristics and the different forms of social
media, such as internet and mobile phone media, weibo, wechat and
micro-blogging, it considers how public opinion evolves through
this media and its interaction with traditional media. It also
offers a unique analysis of growing new media platforms, the
challenges of government management and the impact of
micro-blogging on journalism in China. Through quantitative
research, the book also analyses new media user behavior in China,
offering a 'butterfly effect' model for public opinion based on new
media. It also shows the relevance of the sociological Matthew
Effect and addresses issues such as the '20 million' phenomenon and
the Internet Water army (Wangluo shuijun), groups of Internet
ghost-writers paid to post specific content online. Finally, it
scrutinizes the the issue of mass disturbance in new media in
China, researching evolutionary mechanisms and academic models of
mass disturbance through a series of case studies. Written by a
leader in the field of Chinese new media, this book constitutes a
valuable read to scholars of media and communications studies, and
all those interested by the development and the increasing impact
of new media in China.
Redefining the concept of new media in China, this cutting edge
book discusses the impact of social media on Chinese public life.
Examining its characteristics and the different forms of social
media, such as internet and mobile phone media, weibo, wechat and
micro-blogging, it considers how public opinion evolves through
this media and its interaction with traditional media. It also
offers a unique analysis of growing new media platforms, the
challenges of government management and the impact of
micro-blogging on journalism in China. Through quantitative
research, the book also analyses new media user behavior in China,
offering a 'butterfly effect' model for public opinion based on new
media. It also shows the relevance of the sociological Matthew
Effect and addresses issues such as the '20 million' phenomenon and
the Internet Water army (Wangluo shuijun), groups of Internet
ghost-writers paid to post specific content online. Finally, it
scrutinizes the the issue of mass disturbance in new media in
China, researching evolutionary mechanisms and academic models of
mass disturbance through a series of case studies. Written by a
leader in the field of Chinese new media, this book constitutes a
valuable read to scholars of media and communications studies, and
all those interested by the development and the increasing impact
of new media in China.
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