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Great and successful advertising ideas do not come about just by
chance; they result from a professionally managed creative process.
That is the reason why top creative agencies and clients can
repeatedly come up with great ideas. This book shows what these
creative experts have in common. This is emphasized by numerous
original quotes from interviews held by the author with more than
70 such communication experts from 15 countries. To answer the
exciting question "how to be creative faster, more often and with
more precision?"
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