Strategic Communication straddles the disciplines of Business Communication, Stakeholder Communication, Public Relations and Integrated Marketing Communications. Strategic Communication: South African perspectives breaks down these silos and emphasise the importance of a holistic and strategic approach to communication. This textbook will offer a South African perspective on the emerging discipline and practice of strategic communication. Increasing technological complexity and globalisation have resulted in fundamental societal and business changes that require scholars and practitioners to challenge their own theoretical assumptions, and come to grips with the implications of paradigm shifts in various fields including public relations and communication. This book will explore the nature of these paradigm shifts, and considers what implications tensions in the field hold for public relations and communication scholarship in general, but also specifically for the South African field of scholarship and practice.

Dieser Band behandelt das weite Gebiet der organisch bedingten psychischen Stoerungen. Einleitend werden die Grundlagen der psychoorganischen Syndromlehre, der Neuropsychologie, Neurophysiologie und Neuroradiologie abgehandelt. Der Hauptteil des Bandes beschreibt in mehreren Beitragen alle wichtigen Gruppen psychiatrischer Krankheiten, die organisch bedingt sind. Ein Bericht uber den gegenwartigen Stand der Schlafforschung beschliesst den Band. Insgesamt wird mit diesem Band ein zusammenfassender UEberblick uber ein Thema vermittelt, das trotz seiner grossen epidemiologischen Bedeutung seit langerer Zeit nicht mehr im Vordergrund des psychiatrischen Interesses gestanden hat.

Do you know what is needed to compile a media release? How do public relations practioners create successful corporate social investment activities? How do you implement a new corporate identity programme? What do you need to plan PR events? Now in its tenth edition, Handbook of Public Relations remains a leading South African text that offers academic and practical perspectives on public relations in the business and management environment. The tenth edition provides current and relevant public relations developments by using case studies on issues such as social media and corporate branding from a uniquely local perspective. The text is written in accessible language that will assist students to grasp public relations terminology.FeaturesReflection features to help students evaluate the content covered in each chapterReview questions to help students with self-assessmentNew case studies on corporate governance and social marketing.