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In the wake of the global financial crisis, the present 'age of
austerity' has repeatedly been compared to the wartime and postwar
austerity years. For many, the rise of austerity nostalgia suggests
a compliant public in thrall to the command to 'keep calm and carry
on' while the welfare state is dismantled around them. Yet, at the
same time, the idea that the Second World War can serve as a
compelling historical precedent for sustainable living has found
favour in environmental and anti-consumerist debate. Challenging
dominant approaches to 'austerity', Rebecca Bramall explores the
presence and persuasiveness of the past in contemporary popular
culture, focusing intensively on the contradictions, antagonisms,
alternatives and possibilities that the current conjuncture
presents. In doing so, she exemplifies a new approach to emergent
uses of the past, questioning longstanding assumptions about the
relationship between history, culture and politics.
This timely book examines austerity's conflicted meanings, from
austerity chic and anti-austerity protest to economic and
eco-austerity. Bramall's compelling text explores the presence and
persuasiveness of the past, developing a new approach to the
historical in contemporary cultural politics.
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