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This book highlights Social Marketing strategies that have been
successful in reducing gun deaths and injuries. Readers will be
able to advocate for, develop, and/or implement similar strategies
in their communities. Each case story includes a summary of
successfully applied behavioral change theories and practices The
cases are supported by literature reviews, prior research studies,
and interviews with professionals working in agencies including
sheriff’s departments, public health, and county and city
governments. The book shows how voluntary behavior change
strategies addressed towards this “wicked problem”, need to be
influenced by several critical components including priority
audience segment profiles, a clear and specific desired behavior,
barriers to change, desired benefits for change, and key
motivators, including perceived social norms. Case selection will
be inspired by those that have used a Social Marketing approach,
which applies proven marketing principles and techniques to create,
communicate, and deliver value to influence priority audience
behaviors that benefit society, as well as the individual. Key
audiences are those working in governmental agencies in positions
such as communications and program management. It is also a
valuable text for college and university researchers and students,
on degree programs including public health, public administration,
marketing, social science, psychology, and communications.
This book documents and explains the remarkable decline in the
American marriage rate that began about 1970. This decline has
occurred in spite of the fact that married people are better off
than unmarried people in many ways. Many other attempts to explain
the "retreat from marriage" blame it on culture change involving a
devaluation of marriage, and/or on ignorance of the benefits of
marriage among the unmarried population. In turn, because unmarried
adults and single-parent families are poorer than others, poverty
and its associated problems are attributed to the failure to marry.
The argument presented here is that the declining marriage rate is
due to the deteriorating position of workers, particularly men, in
the American economy. Not only have jobs disappeared and wages
decreased, especially for the less-educated, but existing jobs have
become more precarious. Less-educated workers can't count on having
jobs in the future, and can't count on earning enough to support
families if they have jobs because their wages have stagnated. In
this economic environment, the flexibility to change partners
becomes a survival strategy for the economically marginalized
population, which has been increasing in size for the past four
decades. Arrangements such as cohabitation allow for this
flexibility; marriage does not. This argument implies that marriage
is not a realistic choice for many Americans. In fact, it is a
choice that many people don't actually have. Marriages between
economically marginal men and women would not eventuate in the
benefits that middle-class people experience when they marry, and
would eliminate an option they may need to survive in the face of
unrelenting poverty. We won't convince these people that marriage
would improve their lives, because in most cases it wouldn't be
true. To return the marriage rate to its pre-1970 level, we need to
address the economic factors that have caused the decline.
"As Normal as Possible" is the story of breast cancer from a
caregiver's perspective. Ray Hall was the caregiver to his wife,
Brenda, from her first diagnosis in 1996 to her passing in 2008. It
tells of their journey through treatments, the effects of those
treatments on their lives and the many medical evaluations she
encountered through their ordeal with this dreaded disease. The
story of the cancer and its issues is intertwined with the story of
her life during their years together.
Ray wanted to tell this story because it helped him with the
devastation of her being gone and often when a celebrity is
diagnosed with this disease it becomes a huge story and is splashed
all over the headlines, which is as it should be. Brenda Hall was
not a celebrity known by the public by any stretch of the
imagination; as a matter of fact she avoided the spotlight at all
costs. She was a celebrity to her family and friends, the people
who were part of their everyday lives. But, she was one of the
thousands of ordinary women living ordinary lives who are diagnosed
with this disease.
"As Normal as Possible" is Ray's loving tribute to his wife and
their life together
A portion of the proceeds from all sales will go to fund breast
cancer research.
This book (hardcover) is part of the TREDITION CLASSICS. It
contains classical literature works from over two thousand years.
Most of these titles have been out of print and off the bookstore
shelves for decades. The book series is intended to preserve the
cultural legacy and to promote the timeless works of classical
literature. Readers of a TREDITION CLASSICS book support the
mission to save many of the amazing works of world literature from
oblivion. With this series, tredition intends to make thousands of
international literature classics available in printed format again
- worldwide.
Lyrics is primarily a compilation of spiritual and beautiful songs
that emits praise and adoration to God. Even from the depths of his
soul has author R. Lee Turner brought forth this anthology of hope,
love and inspiration. Thus, this penmanship of divine thoughts
should induce joyful adulation to every eye that behold these
LyricsThe other songs included in this literary work have been
added to draw attention to the author's diverse ability.
PAPRIKA: VERSIONS OF WISDOM This thought-provoking book guides the
reader to achieving a balanced and happy life. PAPRIKA: VERSIONS OF
WISDOM offers comfort, inspiration and healing through its life
lessons, affirmations, reflections, proverbs and daily thoughts.
You will be inspired to: v Appreciate each moment of life v Search
for the purpose of your existence v Evaluate your relationships v
Take a hard look at how you treat others and how others treat you
This book provides timeless answers to acquiring personal wealth,
personal development, stronger faith, meaningful relationships, and
a better understnding of Biblical principles.
Too Good To Be Used is the newest book by award-winning writer R.
Lee Walker. The story is of a young female attorney that thought
she was too good to be swindled. Della's romance involved national
security matters and the realization of the Patriot Act. In this
glamorous tale of greed and deceit, learn what happened to Della so
it won't happen to you
R. Lee Walker is also the author of "Paprika: Versions of
Wisdom."
This book investigates the influence of an informal support network
on the growing population of nontraditional learners and explores
the implications of this support network for learner persistence
and success. Obviously, the end objective is success for the
nontraditional learner. This success can manifest itself in the
form of an intrinsic motivational purpose, for career advancement
or continuing education. Whatever the reason, education is a
precious gift and degree attainment should be encouraged,
regardless of the learner's stage of life. Who should read this
book? Nontraditional learners, instructors of nontraditional
learners, the support networks, and the nontraditional learners'
mentors, as well as, counselors who are working with adult
learners, will benefit from the insights provided herein. In
addition, it is my sincerest hope that this book can act as a guide
to assist working adult learners who enter institutions of advanced
learning later in life to achieve their goal of earning a degree.
The book establishes a theoretical foundation based on an
examination of current trends in education in general. The
experiences of the nontraditional learner, both positive and
negative, are introduced. The discussion of challenges facing the
nontraditional learner as they pursue their college education is
covered. A nontraditional learner reading this book can conduct a
mini-assessment to determine if they have similar characteristics.
The book further highlights some of these commonalities so that the
reader can identify with the experience and determine what they
need to do to succeed, and whether they will be successful in their
educational journey. The book is concluded by creating
recommendations to help the nontraditional learner to be able to
develop the characteristics needed to succeed and overcome the
challenges that they will face as they pursue their education.
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Ironsfork (Hardcover)
R Lee Fryar
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R717
R646
Discovery Miles 6 460
Save R71 (10%)
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Ships in 18 - 22 working days
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The Force of Reason and the Logic of Force investigates the concept
of force through various 'episodes' in the history of philosophy.
The author argues that force arises on the basis of the distinction
of reality and mere appearance. The book looks at figures who
reduce force to something other than itself as well as figures who
develop a 'logic of force' that allows them to trace the operation
of force without such a reduction. MARKET 1: Postgraduate students
studying history of philosophy, medieval philosophy and continental
philosophy, epistemology and theory of knowledge
The adventures of 2 wild dogs, Pot and Cakes, who find a way to
survive extreme hardships in the Bahamas and come to live happy
lives in the the U.S.
Americanist Culture History reprints thirty-nine classic works of
Americanist archaeological literature published between 1907 and
1971. The articles, in which the key concepts and analytical
techniques of culture history were first defined and discussed, are
reprinted, with original pagination and references, to enhance the
use of this collection as a research and teaching resource. The
editors also include an introduction that summarizes the rise and
fall of the culture history paradigm, making this volume an
excellent introduction to the field's primary literature.
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Loot
Nadine Gordimer
Paperback
(2)
R367
R340
Discovery Miles 3 400
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