This book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff’s departments, public health, and county and city governments. The book shows how voluntary behavior change strategies addressed towards this “wicked problem”, need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms. Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual. Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications.

Animated adventure featuring the voice of Freddie Prinze Jr. When Pi (Prinze Jr), an ordinary fish from Boston, arrives at the exotic reef to live with his Aunt Pearl (Fran Descher), he is immediately attracted to Cordelia (Evan Rachel Wood), the fish of his dreams. There's just one problem - Troy (Donal Logue), the meanest shark in the ocean, who not only patrols the reef keeping its community in fear of becoming his next meal, but also has his eye on Cordelia and wants her for himself. Pi must join up with his new group of friends and try and outwit Troy and his henchmen, save the reef and win Cordelia.

The challenge to manage the allocation of water efficiently and equably will become a dominant theme of the new millennium. At a time when the cost of obtaining fresh water is rising throughout the globe, Terence Lee analyses the means for establishing and operating effective water markets. He proposes the application of economic instruments and the transfer of water management administration to the private sector as a means to guarantee acceptable water quality in the future in both developed and developing countries. This treatment of water as an economic commodity implies a change in the traditional role of governments in water management. The themes explored in this book will be of interest to environmental and resource economists as well as practitioners and policymakers.

"As Normal as Possible" is the story of breast cancer from a caregiver's perspective. Ray Hall was the caregiver to his wife, Brenda, from her first diagnosis in 1996 to her passing in 2008. It tells of their journey through treatments, the effects of those treatments on their lives and the many medical evaluations she encountered through their ordeal with this dreaded disease. The story of the cancer and its issues is intertwined with the story of her life during their years together.
Ray wanted to tell this story because it helped him with the devastation of her being gone and often when a celebrity is diagnosed with this disease it becomes a huge story and is splashed all over the headlines, which is as it should be. Brenda Hall was not a celebrity known by the public by any stretch of the imagination; as a matter of fact she avoided the spotlight at all costs. She was a celebrity to her family and friends, the people who were part of their everyday lives. But, she was one of the thousands of ordinary women living ordinary lives who are diagnosed with this disease.
"As Normal as Possible" is Ray's loving tribute to his wife and their life together

A portion of the proceeds from all sales will go to fund breast cancer research.

This book provides researchers the opportunity to investigate type-2-associated diseases in their laboratories. Beginning with chapters describing various models of type-2 immunity, the volume then continues by detailing cellular protocols designed to identify, characterize, and assess the function of key adaptive and innate immune cells involved in type-2 inflammation; approaches to isolate and evaluate specific cellular subsets at the genetic, epigenetic, and molecular level; protocols to assess type-2 immunity and its relationship to organismal and metabolic systems (ex. Microbiome). This book concludes with a section that explores the use of primary human cells in evaluating relevance to the clinic. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Vital and authoritative, Type 2 Immunity: Methods and Protocols aims to provide a broad network of methods that can be used to develop a hypothesis and investigate its potential from bench to beside.

This book (hardcover) is part of the TREDITION CLASSICS. It contains classical literature works from over two thousand years. Most of these titles have been out of print and off the bookstore shelves for decades. The book series is intended to preserve the cultural legacy and to promote the timeless works of classical literature. Readers of a TREDITION CLASSICS book support the mission to save many of the amazing works of world literature from oblivion. With this series, tredition intends to make thousands of international literature classics available in printed format again - worldwide.

Lyrics is primarily a compilation of spiritual and beautiful songs that emits praise and adoration to God. Even from the depths of his soul has author R. Lee Turner brought forth this anthology of hope, love and inspiration. Thus, this penmanship of divine thoughts should induce joyful adulation to every eye that behold these LyricsThe other songs included in this literary work have been added to draw attention to the author's diverse ability.

This book documents and explains the remarkable decline in the American marriage rate that began about 1970. This decline has occurred in spite of the fact that married people are better off than unmarried people in many ways. Many other attempts to explain the "retreat from marriage" blame it on culture change involving a devaluation of marriage, and/or on ignorance of the benefits of marriage among the unmarried population. In turn, because unmarried adults and single-parent families are poorer than others, poverty and its associated problems are attributed to the failure to marry. The argument presented here is that the declining marriage rate is due to the deteriorating position of workers, particularly men, in the American economy. Not only have jobs disappeared and wages decreased, especially for the less-educated, but existing jobs have become more precarious. Less-educated workers can't count on having jobs in the future, and can't count on earning enough to support families if they have jobs because their wages have stagnated. In this economic environment, the flexibility to change partners becomes a survival strategy for the economically marginalized population, which has been increasing in size for the past four decades. Arrangements such as cohabitation allow for this flexibility; marriage does not. This argument implies that marriage is not a realistic choice for many Americans. In fact, it is a choice that many people don't actually have. Marriages between economically marginal men and women would not eventuate in the benefits that middle-class people experience when they marry, and would eliminate an option they may need to survive in the face of unrelenting poverty. We won't convince these people that marriage would improve their lives, because in most cases it wouldn't be true. To return the marriage rate to its pre-1970 level, we need to address the economic factors that have caused the decline.

PAPRIKA: VERSIONS OF WISDOM This thought-provoking book guides the reader to achieving a balanced and happy life. PAPRIKA: VERSIONS OF WISDOM offers comfort, inspiration and healing through its life lessons, affirmations, reflections, proverbs and daily thoughts. You will be inspired to: v Appreciate each moment of life v Search for the purpose of your existence v Evaluate your relationships v Take a hard look at how you treat others and how others treat you This book provides timeless answers to acquiring personal wealth, personal development, stronger faith, meaningful relationships, and a better understnding of Biblical principles.

Action C21 of the European programme for Cooperation in the field of Scientific and Technical Research (COST - http: //www.cost.esf.org/) is dedicated to investigating urban ontologies for an improved communication in urban civil engineering projects. The Action, known informally as "Towntology," brings together a large and heterogeneous grouping from across Europe, whose interests range from construction to urban tourism and from transport infrastructure to resource visualisation. On 6-7 November 2006, in Geneva, the Action convened a successful workshop to address emerging issues in the field. This volume presents the contributions to that workshop, in many cases revised afterwards to capture some of the outcomes of discussion.

Many of these contributions are from members of the Towntology group, but there are also contributions from other European researchers, and from researchers in the US. The volume represents a valuable overview of major current issues in the field of urban ontologies and encapsulates many useful and different approaches. We hope that it will serve not only as a worthy outcome of Action C21, but also as a valuable resource for a wide range of researchers.

Too Good To Be Used is the newest book by award-winning writer R. Lee Walker. The story is of a young female attorney that thought she was too good to be swindled. Della's romance involved national security matters and the realization of the Patriot Act. In this glamorous tale of greed and deceit, learn what happened to Della so it won't happen to you

R. Lee Walker is also the author of "Paprika: Versions of Wisdom."

This book investigates the influence of an informal support network on the growing population of nontraditional learners and explores the implications of this support network for learner persistence and success. Obviously, the end objective is success for the nontraditional learner. This success can manifest itself in the form of an intrinsic motivational purpose, for career advancement or continuing education. Whatever the reason, education is a precious gift and degree attainment should be encouraged, regardless of the learner's stage of life. Who should read this book? Nontraditional learners, instructors of nontraditional learners, the support networks, and the nontraditional learners' mentors, as well as, counselors who are working with adult learners, will benefit from the insights provided herein. In addition, it is my sincerest hope that this book can act as a guide to assist working adult learners who enter institutions of advanced learning later in life to achieve their goal of earning a degree. The book establishes a theoretical foundation based on an examination of current trends in education in general. The experiences of the nontraditional learner, both positive and negative, are introduced. The discussion of challenges facing the nontraditional learner as they pursue their college education is covered. A nontraditional learner reading this book can conduct a mini-assessment to determine if they have similar characteristics. The book further highlights some of these commonalities so that the reader can identify with the experience and determine what they need to do to succeed, and whether they will be successful in their educational journey. The book is concluded by creating recommendations to help the nontraditional learner to be able to develop the characteristics needed to succeed and overcome the challenges that they will face as they pursue their education.