Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Richard Mortimera s book covers the reigns of Henry II, his sons Richard the Lionheart and John, and much of that of his gradson Henry III. The period was beset by constant wars with France, frequent troubles with the popes, and baronial rebellions culminating in Magna Carta. But Angevin rule also witnessed the re--establishment of a strengthened royal authority and administration, a burgeoning prosperity, the beginnings of the common law, and the foundations of universities at Oxford and Cambridge. This is not only a history of the politics of the period but of society and culture, and the interactions of the three.